Some people say that advertising is extremely successful at persuading us to buy things. Other people think that advertising is so common that we no longer pay attention to it. Discuss both view and give your opinion

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It is thought by
some that companies can
Suggestion
some companies that can
convince people of buying their products through advertising, while others believe that individuals are not affected by them anymore. While a minority of people do not pay attention to advertisements, most people do watch them and are affected by them. On the one hand, some people think that advertising has a persuasive effect on the public, and I agree.
Firstly
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, many companies create advertisements that are aesthetically pleasing, accompanied by catchy music, and sometimes including celebrities who are loved by the public.
As a result
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, they impact many people and persuade them to purchase their company’s products.
Secondly
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, advertisements are repeated many times over and over again on TV channels and on the Internet and,
consequently
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, they become memorable to viewers. When something is repeated, people start believing it even if it is not correct, which leads people to buy a product they have seen in an advertisement.
On the other hand
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, others believe that advertisements are no longer effective. We can see them all the time on TV, the Internet, and on billboards and not everyone remembers them.
For instance
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, some viewers change the TV channel when the advertisements break begins.
Similarly
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, advertisements are skipped when they start playing before a YouTube video. Another point is that a minority of people do not trust advertising and they see it as a way of companies marketing their products.
However
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, most people do not belong to
this
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minority group and they often watch and enjoy advertisements. To conclude,
although
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people may have varying opinions, I am of the opinion that advertising can have a persuasive effect on the majority of people.
Submitted by Maryam Aljanabi on

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Include an introduction and conclusion

A conclusion is essential for IELTS writing task 2. It is more important than most people realise. You will be penalised for missing a conclusion in your IELTS essay.

The easiest paragraph to write in an essay is the conclusion paragraph. This is because the paragraph mostly contains information that has already been presented in the essay – it is just the repetition of some information written in the introduction paragraph and supporting paragraphs.

The conclusion paragraph only has 3 sentences:

  • Summary
  • Restatement of thesis
  • Prediction or recommendation

Example:

To summarize, a robotic teacher does not have the necessary disciple to properly give instructions to students and actually works to retard the ability of a student to comprehend new lessons. Therefore, it is clear that the idea of running a classroom completely by a machine cannot be supported. After thorough analysis on this subject, it is predicted that the adverse effects of the debate over technology-driven teaching will always be greater than the positive effects, and because of this, classroom teachers will never be substituted for technology.

Start your conclusion with a linking phrase. Here are some examples:

  • In conclusion
  • To conclude
  • To summarize
  • Finally
  • In a nutshell
  • In general

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Topic Vocabulary:
  • persuade
  • promote
  • attract
  • influence
  • impact
  • consumerism
  • commercialism
  • market
  • product
  • brand
  • endorsement
  • manipulative
  • saturated
  • overwhelmed
  • repetitive
  • distracting
  • irrelevant
  • exaggerated
  • misleading
  • desensitized
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