Some people say that advertising is extremely successful at persuading us to buy things. Other people think that advertising is so common that we no longer pay attention to it. Discuss both these views and give your own opinion.

Although

it is sometimes thought advertising is exceptionally persuasive for purchasing, other people believe it is sometimes thought it has become so pervasive that it hardly has an effect anymore. Personally, I support the former view because both new technologies and findings in psychology tend to make it the most effective way of promoting products. On the one hand, there is a widespread belief that advertisements can be easily avoided. Online advertising is mistakenly considered to have little attention because users rarely click or even glance at a

website’s

Suggestion

web site’s

combination of pop-ups, banners and mailing list requests. Being ubiquitous and invasive, advertisements have formed the unconscious individuals’ habit of skipping them.

However

this

happens only if advertisers create ineffective campaigns and turn a blind eye to a man’s psychology, while it is essential for having a successful advertising process. I side with those who believe that advertising is the most advantageous practice in convincing people to purchase products. Nowadays there are various ways of promotion, one of which is targeting. Not only does it help to find the target audience, but it

also

allows different companies to create a sophisticated advertising campaign.

Furthermore

, psychologists have found precise shortcuts,

such

a reciprocity, scarcity and consistency, which are to be influenced while promoting. Little do people realise

then

that they are manipulated by advertisers. Having conducted a study, scientists have discovered that advertising today is 53 per cent more effective than it was 20 years ago in the light of the raw data available to target potential customers. To sum up, if it were not for successful advertising, companies would not double their sales conversion in comparison with 2000’s. When main shortcuts, including scarcity and reciprocity, are taken into account, advertising becomes a powerful method of making people eager to buy products.

Submitted by Alesia on Sun Jul 12 2020

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Fully explain your ideas

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Sentence 2 - Detailed background statement
Sentence 3 - Thesis
Sentence 4 - Outline sentence

Paragraph 2 - First supporting paragraph

Sentence 1 - Topic sentence
Sentence 2 - Example
Sentence 3 - Discussion
Sentence 4 - Conclusion

Paragraph 3 - Second supporting paragraph

Sentence 1 - Topic sentence
Sentence 2 - Example
Sentence 3 - Discussion
Sentence 4 - Conclusion

Paragraph 4 - Conclusion

Sentence 1 - Summary
Sentence 2 - Restatement of thesis
Sentence 3 - Prediction or recommendation

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7Linking words
meeting the goal of 7 or more
0Word repetition
meeting the goal of 3 or fewer
1Grammar mistakes
 

4 paragraphs

300 words

6.00

Overall Band Score

Coherence and Cohesion: 4.0

Logical structure

Introduction & conclusion present

Supported main points

Accurate linking words

Variety in linking words

Lexical resource: 8.0

Varied vocabulary

Accurate spelling & word formation

Grammatical Range: 8.0

Mix of complex & simple sentences

Clear and correct grammar

Task Achievement: 4.0

Complete response

Clear & comprehensive ideas

Relevant & specific examples

Appropriate word count

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Topic Vocabulary:

persuade
promote
attract
influence
impact
consumerism
commercialism
market
product
brand
endorsement
manipulative
saturated
overwhelmed
repetitive
distracting
irrelevant
exaggerated
misleading
desensitized

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Some people say that advertising is extremely successful at persuading us to buy things. Other people think that advertising is so common that we no longer pay attention to it. Discuss both these views and give your own opinion.

Fully explain your ideas

Many people believe that the overconsumption of refined sugar is a major problem in the world and should be regulated the same as alcohol and tobacco. To what extent do you agree or disagree?

In majority of universities learners focus on specific subjects, however some consider that universities must motivate learners to learn a great range of subjects. To what extent to you agree or disagree with this.

More and more people want to own items, such as cars, clothing and other things, that are made by famous brands. What are the reasons for this?Do you think it is a positive or negative development?

In many countries, the numbers of juvenile crimes are increasing. What are the causes? How can parents and teachers help prevent youth crime?

Some people say that in all levels of education, from primary school to universities, too much time is spent on learning facts and not enough on learning practical skills. Do you agree or disagree?