Large businesses have big budgets for marketing and promotion and as a result, people gravitate towards buying their products. What problem does this cause? What could be done to encourage people to buy local products?

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Thanks to globalisation, big corporations have entered the local markets and try to attract customers through marketing,
thus
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cause a major problem for small or local businesses.
This
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essay discusses the major problems caused by
this
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including the disappearance of local businesses gradually and the monopoly of big companies.
Besides
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, the essay
also
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suggests appropriate solutions to address
this
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issue and motivate people to buy local
product
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.
This
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issue causes several main problems in terms of social.
Firstly
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, the entering of big enterprises in market threats to the existence of small businesses. A large amount of labours might lose their jobs and become social burden.
For example
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, many supermarkets are opened in local areas and have strong marketing policies.
Thus
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, people tend to buy products in supermarkets rather than local markets where supply local business's products and numerous factories will be threatened to be closed, as a consequence.
Secondly
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, with huge budgets, big companies can buy several local stores and create a monopoly in the market. Customers,
therefore
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, would have to pay more money for products. The living standard would be expensive and local resident cannot afford it. There are some solutions which address
this
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issue. The
first
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resolution is that the local businessmen should improve the quality of their products to attract customers.
Product
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quality is essential to ensure that their customers will return.
In addition
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, individuals should play their part in making sure that they encourage local brands.
For instance
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, rather than buying a big company's
product
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, they should give local products a try and review them on social networks. Rating and reviews play a major role in improving the sales of a
product
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. In conclusion, many problems can be caused by the entering and marketing
product
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of large companies to the development of local companies. Both local companies and local residents should take practical solutions to solve that problem.
Submitted by phương nam nguyễn on

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Topic Vocabulary:
  • over-reliance
  • disrupts
  • entrepreneurship
  • economic diversity
  • monopolistic
  • financial power
  • homogenization
  • awareness campaigns
  • tax incentives
  • sustainability
  • artisan
  • eco-friendly
  • dominate
  • innovation
  • stifle
  • richness
  • cultures
  • traditions
  • highlighting
  • distinguish
  • superior
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