In many parts of the world today there is a profitable market for products which lighten or whiten people’s skin. Outline the reasons for using such products and discuss what effects they have in terms of health and society.

In recent years, the cosmetic industry has become a profitable business in many countries as it produces extensive varieties of lightening and whitening products attracting many costumers.

This

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essay will be addressing the reason for why people

use

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such

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products and the impacts

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this

plural of "this"

these

have on people’s health and society. The market of

skin

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fairness products is dramatically increasing due to several reasons.

First

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and foremost, in some Asian parts, especially India bright

skin

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has been regarded as a norm of beauty. Light

skin

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is considered to be the ideal feature.

In addition

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, white

skin

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colour is linked with status. Since the high standard people always stay inside without much exposure to the sun, they have clean and bright

skin

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, as compared to the labours that go and work in the sun.

Secondly

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, media

is

Suggestion

are

also

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predominant reasons why people

use

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skin

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whitening creams. To illustrate, brands usually

use

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models or celebrities to promote their products, which doesn't seem genuine as their skins are white before applying these products. Unfortunately, a large number of customers still believe the promise of “miracle whitening function” and utilize them. The

use

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of these products could eventually have negative effects on consumers.

To begin

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with, it is believed that these products tend to harm the

skin

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permanently.

For example

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, the

parabens

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, which can be found in every fairness cream, were found to be cancer causing. There are detrimental effects on society as well. People with darker

skin

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are always

looked

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looking

down, which may

further

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lead to low self-confidence, depression and stress. To put in a nutshell, it is indeed a fact that

skin

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whitening products have a flourishing market.

However

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, steps should be taken to change

this

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mindset as it has hazardous effects on people and the society.