Some companies sponsor sports as a way to advertise themselves. Some people think it is good while others think there are disadvantages. Discuss both views and give your opinion

I

has become

Suggestion

have become

had become

became

was becoming

a trend that many companies publicise their products and services by organising the sports events. A few people believe that it is a good practice where both the company and society are

get

Suggestion

getting

benefitted whilst others seem to be more sceptical. Despite

this

, I think the advantages of

this

approach far outweigh its disadvantages.

To begin

with, the companies are financing sports events as a

marteking

the exchange of goods for an agreed sum of money

marketing

tool where

also

a game is being promoted. It is not an easy task to

fund

come upon, as if by accident; meet with

find

any game because it needs millions of

dollars which

Accept comma addition

dollars, which

is only possible when a giant entrepreneur comes in front to invest in the event. In

this

way, both goals are targetted with one arrow as corporations advertise themselves as well as society gets a healthy environment,

for example

, Scotiabank Arena has been openned by Scotiabank that organises matches on different times which not only entertains the people but

also

gets the fame among its existing and potential customers that

this

bank contributes to the societial work. Even the new players get the opportunity to show their talent where they get the chance to play with their seniors and the platform to prove their ability.

Thus

, businesses find themselves in win-win situation where they are fulfilling their own goal of promotion while keeping the interest of the general public.

However

,

this

phenomenon

also

has the dark side that cannot be avoided. There are

number

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a number

of the sponsors in the form of the companies that take the wrong advantage of

this

custom. They introduce their low products and services in the market by taking the support of games which is really

impacts

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impacting

negatively on the watchers.

Also

the tobacco and liquor companies are promoting these activities for their self-interest.

For example

, Kingfisher company is the wine supply company that organises

number

Suggestion

a number

of sports activities where the fans are encouraged to buy its drink which is totally a negative marketing strategy. These kinds of good impact the health

badly but

Accept comma addition

badly, but

the

businesspersons

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business persons

just focus on their profits rather than the welfare of their customers. So, it can be noticed with these mindsets of

entreprenuers

someone who organizes a business venture and assumes the risk for it

entrepreneurs

entrepreneur's

entrepreneur

that sports events can

also

be used in the favour of business class's interest. In conclusion, after

adressing

the place where a person or organization can be found or communicated with

addressing

both sides, it can be concluded that though

its

the thing named or in question

it

has some

drawbacks but

Accept comma addition

drawbacks, but

still

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a public promotion of some product or service

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play a vital role in the growth of the sports and games. So, in my opinion, sport matches should be encouraged for the overall benefits.