Some people say that advertising is extremely successful at persuading us to buy things. Other people think that advertising is so common that we no longer pay attention to it. Discuss both these views and give your own opinion.

Nowadays, the question of whether advertising still has a profound impact on

consumers’

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consumer

buying

behavior

manner of acting or controlling yourself

behaviour

or it is now totally ignored due to its widespread popularity has been receiving a great deal of public attention.

Although

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people may have developed habits of avoiding adverts, it seems to me that they still achieve their desired effect on the whole. On the one hand, it is true that advertising has become so pervasive that people tend to circumvent it.

First

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, since people nowadays are being bombarded with a myriad of commercials, they tend to become desensitized to those ads. In fact, purchasers are likely to rely on others’ comments and feedback on the products they want to buy

instead

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of resorting to what are marketed, especially when they shop online.

Second

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, by becoming more conscious and wiser, consumers would no longer pay attention to adverts surrounding them. Plenty of evidence suggests that viewers have developed the common practice of skipping advertisements on social platforms, especially auto-playing video ads on

Youtube

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YouTube

.

However

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, I am convinced that advertising is still effective when it comes to convincing customers to buy products. The

first

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reason is that in order to tempt viewers, mostly the youth, to make a purchasing decision, advertisers have paid a tremendous amount of money for

celebrity endorsement

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a celebrity endorsement

celebrity endorsements

.

This

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means that brand representatives will attract a vast number of their loyal fans who are willing to buy the marketed items for the sake of imitating or simply pleasing the idols without their real demands.

Moreover

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, a number of commercial firms have adopted repetitive strategies on social networking sites like Facebook or Instagram and other means of mass communication

such

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as TV or radio;

therefore

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, their advertised products or services would be kept in the forefront of consumers’ minds. In fact, those

strategies

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strategies, also

also

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gain support from the Internet and television in displaying goods with high frequency, which can trigger viewers' urges to shop after a while. In conclusion, notwithstanding the great effort of citizens to steer clear of promotional campaigns, they still

remain

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remained

powerful or even more effective than any point in the past.