Hosting an international sporting event can cost a city millions of dollars. Why is it then, that so many cities compete to host international sporting events such as the Olympic Games and the football world Cup?

These days, the most famous and popular global events are sporting competitions,

such

as the Olympic Games and the football World Cup. In the events, people from all over the world compete against each other to win honours for themselves and their countries. Naturally, because these international competitions involve so many people, they are very large and complex events.

This

means that they are

also

very expensive to

host

. Despite

this

expense,

however

, a competition to

host

these events is very fierce, for various reasons. The

first

and most important reason why cities compete to

host

international sporting events is prestige. Governments and

city

officials are aware that hosting a large international sporting

event

will lift a

city

's profile and give that

city

a lot of positive publicity.

For example

, when Sydney hosted the 2000 Olympic Games,

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ournalist from all over the world came to Australia. As well as writing or talking about the Olympic events, these journalists

also

mentioned the

host

city

and the

host

country.

This

resulted in a lot of free, positive publicity for Sydney and Australia.

Therefore

, governments hope that hosting an international

event

will result in favourable media coverage and greater prestige for the

host

city

and country. Related to

this

first

reason is another benefit of hosting an international sporting

event

, and

that is

tourism. Governments hope to attract more tourists and increase earnings from tourism.

This

can be seen in the short-term, with an increase in visitors attending the sporting

event

itself, and later, with an increased number of tourists visiting because they have heard about the

city

or country which hosted the

event

. In conclusion, it is benefits

such

as these which encourage governments and

city

officials to apply to

host

international sporting events.

This

is despite the expense involved in holding these competitions.