Hosting an international sporting event can cost a city millions of dollars. Why is it then, that so many cities compete to host international sporting events such as the Olympic Games and the football world Cup?

These days, the most famous and popular global events are sporting competitions,

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as the Olympic Games and the football World Cup. In the events, people from all over the world compete against each other to win honours for themselves and their countries. Naturally, because these international competitions involve so many people, they are very large and complex events.

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means that they are

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very expensive to

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. Despite

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expense,

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, a competition to

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these events is very fierce, for various reasons. The

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and most important reason why cities compete to

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international sporting events is prestige. Governments and

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officials are aware that hosting a large international sporting

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will lift a

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's profile and give that

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a lot of positive publicity.

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, when Sydney hosted the 2000 Olympic Games,

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ournalist from all over the world came to Australia. As well as writing or talking about the Olympic events, these journalists

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mentioned the

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city

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and the

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country.

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resulted in a lot of free, positive publicity for Sydney and Australia.

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, governments hope that hosting an international

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will result in favourable media coverage and greater prestige for the

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city

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and country. Related to

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first

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reason is another benefit of hosting an international sporting

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, and

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tourism. Governments hope to attract more tourists and increase earnings from tourism.

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can be seen in the short-term, with an increase in visitors attending the sporting

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itself, and later, with an increased number of tourists visiting because they have heard about the

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or country which hosted the

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. In conclusion, it is benefits

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as these which encourage governments and

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officials to apply to

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international sporting events.

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is despite the expense involved in holding these competitions.