Some people think that the only way to have success in business is to have a unique product What factors do you think influence the success of a company

Different types of strategies can be adopted to establish a successful business. An ample amount of people suggest that a person should come with an extraordinary design of any

product

to sell. According to my perspective,

besides

uniqueness, there are some other factors which should

also

be considered before starting a company. On the

first

hand, price is one of the main factors which everyone considers before making a final decision about their purchase. Most people prefer to buy from a cheap store unless someone is selling a better

quality

product

. A company should compare the cost of its

product

with other relevant brands in the market.

For example

, one of my friends is running a successful business, and his company is growing rapidly because he always prioritizes the customer's budget.

However

, some of his goods are expensive, but in those, he is providing better

quality

than his competitors.

On the other hand

,

quality

is something for which a buyer never compromises. There is a number of luxurious brands available which use the best material in production.

For instance

, I used to purchase non-branded products as I thought that brand does not matter, but later on, I realized that

quality

is something which can make a massive difference both in sales and in usage.

Furthermore

, I believe that the return rate of customers directly depends on

the

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product

quality

. To conclude, I would say that selling a unique

product

without considering the rest of the factors is not enough. One should focus on other important factors like price, customer support, and

quality

.