Some people say that advertising encourages us to buy things that we really do not need. Others say that advertisements tell us about new products that may improve our lives. Which viewpoint do you agree with?

In the

fast growing

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space of marketing, advertising plays a crucial role in product sale.

Although

efficient advertising results in delivering the appropriate content to its end users, some advertisers exploit the users for increasing the sale of their products. Consider the example

for

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of

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advertising medicines. In

this

field, advertising did not play a major impact some years before as people traditionally used to purchase medicines prescribed by a doctor. Nowadays, a lot of pharmaceutical companies brand their products in a way to improve the well being of individuals. A whole lot of new drugs and pills are advertised right from Vitamins to Omega 3 which anyone can take without

p

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rescription.

This

part of advertising considers the well being of individuals into account. On the contrast, there are mediums of advertising which looks to abuse the customers into buying products that they had not

initially

envisaged. Take

for example

any food and grocery store. The cheapest of the product is kept at

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the

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ack of the line or in an area which is not difficult for the customer to easily grab whereas the more expensive version of the same product is kept right in front.

Also

, the arrangement of the food products is in

such

a way that it attracts people to buy unnecessary items.

Also

, flash advertising is gaining a lot of momentum into tricking the customer. A 1+1 sale is the

most

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easiest to deceive anyone. People unnecessarily buy two items for the cost of one when they had not envisaged to even buy one. In general, the consumer needs to be wise which item he wants to really buy rather than falling into advertising gimmicks. A wise person would always have his budget finalized before going shopping.