Today, the high sales of popular consumer goods reflect the power of advertising and not the real needs of the society in which they are sold. To what extent do you agree or disagree?

Nowadays, Advertisements plays a vital role in the sales of products and goods. A recent controversy revolves around the question of advertising power where people buy the products only after seeing the
product
in an advertisement, not for real needs. As expressed below, the strength of advertisement will raise the sales of vendors or organization as people will attract towards the products and forgot about their needs. Advertisements have built a more great business in
this
real world. All the companies will take the help of commercial ads to attract customers or improve their sales output. In past times, people only saw the commercials on newspapers, television or pamphlets, but nowadays ads are everywhere whether we are watching TV, browsing the website, using apps or reading newspaper.
This
is the main reason why people cannot avoid the attraction towards the products and
hence
over they will buy it, whether it is needed or not.
Moreover
, more prominent companies hire celebrities for their
product
advertisement, which will quickly grab the public attention.
In addition
to the above points, the enhancement of digital marketing will provide more support to these advertisements. Most people use online websites for shopping, and it will take only a few minutes to order the
product
.
For example
, while browsing the apps or websites; people get the pop-ups of commercial ads, and by the single click, we can move to the
product
details and order the things within a minute. Through these facilities, people forgot the primary needs of the
product
.
Also
, organizations provide higher discounts with attractive slogans or designs so that people cannot ignore the deals and buy the
product
. These strategies will help them to higher their sales. Undoubtedly, people are getting attracted towards these advertisements rapidly, which will affect their financial conditions sometime. The commercial is so manipulative that they can quickly grab the people attention mainly children.
Submitted by AYUSHI on

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Topic Vocabulary:
  • consumer behavior
  • perceived need
  • lifestyle aspirations
  • brand image
  • prestige
  • psychological techniques
  • scarcity
  • social proof
  • celebrity endorsements
  • technological advancements
  • product innovations
  • emerging consumer needs
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