Nowadays, customers have many choices to shop and they tend to choose leading brands to buy from.
This
trend leads to a fact that numerous small local businesses have to close as they cannot keep up with the competition. Linking Words
This
may bring both negative and positive outcomes but the gains may overcome the losses.
It is argued that large firms may manipulate prices to control the marketplace. Linking Words
For example
, these companies can reduce their price tags to attract more people in order to eliminate their competitors. Linking Words
However
, when they become dominant, they may increase prices to gain more profits. In fact, they usually have strong financial and willing to invest a significant amount of money in order to gain customers' trust and loyalty. Linking Words
Therefore
, local shops, with limited budgets, may not be able to keep up with those brands.
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However
, buyers will often be beneficial from competitions between these companies. It is clear that even well-known brands have strong competitors and they usually need to improve their services to keep customers. Local companies, Linking Words
for instance
, are often in the market for a long time and may have many loyal customers in their areas. Competing with large brands may be an opportunity for them to improve their services, Linking Words
thus
bring more values to their customers. Linking Words
Therefore
, competitions may be a win-win for both customers and shops as consumers receive better products and services and shops gain more loyal customers.
To conclude, competitions between small local shops and large shopping centres may have both benefits and disadvantages. Linking Words
However
, it is clear that customers will be beneficial from it as they receive improved products and services.Linking Words
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