Some of the methods used in advertising are unethical and unacceptable in today’s society. To what extent do you agree with this view?

Although
nowadays
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apply
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commercials are essential for creating
positive
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a positive
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brand image, there is a general belief that some of the adverts make use of immoral or inappropriate content. I fully agree with
this
view. First of all, it is important to mention, that some adverts create unrealistic or misleading
image
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images
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of the product resulting in
customers
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customer
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dissatisfaction.
For instance
, diet pills are claimed to be an easy way
for
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of
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getting slim,
however
, no information about possible side effects is mentioned in the
ads
.
As a result
,
such
ads
just give empty promises to people, who understand that there are many hidden details only after purchasing
this
product.
Furthermore
, most commercials are really disturbing and
forcing
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force
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people to make impulsive
decision
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decisions
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. A person may have no need
in purchasing
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to purchase
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a particular thing,
however
, the more he or she
is exposes
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is exposed
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to the
ads
, the more one feels the urge to make a purchase.
Moreover
, some advertisements and promotions specifically target children and teenagers, who are especially vulnerable to any pressure. After watching the
ads
with their favorite stars they can’t just resist the urge to buy a product, which may lead to a damaging effect if they don’t get it. It
also
creates
additional
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an additional
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financial burden for their parents trying to put up with the
demand
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demands
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of their children and make them feel satisfied.
To conclude
, I would like to say that
although
advertising plays an important role in marketing, it still has a lot of undesirable effects, which should be better regulated.
Submitted by Nataliia Litovchenko on

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Structure your answers in logical paragraphs

The easiest way to score well on the IELTS Task 2 writing portion is to structure your writing in a solid essay format.

A strong argument essay structure can be split up into 4 paragraphs, each containing 4 sentences (except the conclusion paragraph, which only contains 3 sentences).

Stick to this essay structure:

  • Paragraph 1 - Introduction
  • Paragraph 2 - First supporting paragraph
  • Paragraph 3 - Second supporting paragraph
  • Paragraph 4 - Conclusion

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Topic Vocabulary:
  • Unethical
  • Unacceptable
  • Deceptive
  • Exaggerated
  • Misleading
  • Manipulation
  • Vulnerable
  • Targeted advertising
  • Perpetuation
  • Societal norms
  • Stereotypes
  • Negative body image
  • Intrusion of privacy
  • Data-driven
  • Over-saturation
  • Desensitization
  • Annoyance
  • Greenwashing
  • Eco-conscious
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