Some of the methods used in advertising are unethical and unacceptable in today’s society. To what extent do you agree with this view?

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Although
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nowadays
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apply
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commercials are essential for creating
positive
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a positive
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brand image, there is a general belief that some of the adverts make use of immoral or inappropriate content. I fully agree with
this
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view. First of all, it is important to mention, that some adverts create unrealistic or misleading
image
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images
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of the product resulting in
customers
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customer
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dissatisfaction.
For instance
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, diet pills are claimed to be an easy way
for
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of
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getting slim,
however
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, no information about possible side effects is mentioned in the
ads
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.
As a result
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,
such
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ads
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just give empty promises to people, who understand that there are many hidden details only after purchasing
this
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product.
Furthermore
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, most commercials are really disturbing and
forcing
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force
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people to make impulsive
decision
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decisions
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. A person may have no need
in purchasing
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to purchase
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a particular thing,
however
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, the more he or she
is exposes
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is exposed
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to the
ads
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, the more one feels the urge to make a purchase.
Moreover
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, some advertisements and promotions specifically target children and teenagers, who are especially vulnerable to any pressure. After watching the
ads
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with their favorite stars they can’t just resist the urge to buy a product, which may lead to a damaging effect if they don’t get it. It
also
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creates
additional
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an additional
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financial burden for their parents trying to put up with the
demand
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demands
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of their children and make them feel satisfied.
To conclude
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, I would like to say that
although
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advertising plays an important role in marketing, it still has a lot of undesirable effects, which should be better regulated.
Submitted by Nataliia Litovchenko on

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Structure your answers in logical paragraphs

The easiest way to score well on the IELTS Task 2 writing portion is to structure your writing in a solid essay format.

A strong argument essay structure can be split up into 4 paragraphs, each containing 4 sentences (except the conclusion paragraph, which only contains 3 sentences).

Stick to this essay structure:

  • Paragraph 1 - Introduction
  • Paragraph 2 - First supporting paragraph
  • Paragraph 3 - Second supporting paragraph
  • Paragraph 4 - Conclusion

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Topic Vocabulary:
  • Unethical
  • Unacceptable
  • Deceptive
  • Exaggerated
  • Misleading
  • Manipulation
  • Vulnerable
  • Targeted advertising
  • Perpetuation
  • Societal norms
  • Stereotypes
  • Negative body image
  • Intrusion of privacy
  • Data-driven
  • Over-saturation
  • Desensitization
  • Annoyance
  • Greenwashing
  • Eco-conscious
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