As mass communication and transport continue to grow, societies are becoming more and more alike leading to a phenomenon known as globalization. Some people fear that globalization will inevitably lead to the total loss of cultural identity. To what extent do you agree or disagree with this statement?

Globalization means that in some ways people around the world are becoming more and more similar. We often eat the same food, watch the same TV programmes, listen to the same music and we wear the same clothes. Some of

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at least can be blamed on the spread of multinational brands available all over the world. On the surface, it may appear as if the global diversity of cultural identities is being lost. If

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the argument goes, people in Tokyo and London look and dress the same,

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that must mean that cultural differences are disappearing.

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, I would argue that

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is a very narrow definition of

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and that in fact

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cultural differences are as present as ever. Cultural Identity is built on far more than just the films we watch or the jeans we wear. The foundation of cultural identity is shared values. When you look in detail at different cultures, you realize that the things that are important to one

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can be very different from the things valued by another

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. Take my own

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, India, as an example and compare it to a very different

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, Japan.

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I have never visited Japan personally, I believe that it is a

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which places a lot of value on hard work and that people often work very long hours. The Indian people,

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, greatly value their leisure time and strive to spend as much lime with their family as they possibly can. Even if we consume the same products, I would argue that there are still some very deep-rooted differences. To summarize, I do not accept that that total loss of cultural identity is inevitable, despite the influence of large companies and their products around the globe.