Many famous sports players advertise products. What are the advantages and disadvantages of this development?
There is currently a contentious argument over whether sports stars should connect their images to certain goods.
This
essay will discuss some benefits relating to this
and also
demonstrate some drawbacks that this
attitude could lead.
The main benefit reached when sportsmen are hired to represent some brands is because they help companies to raise their profits. Currently, sports stars have a sized number of fans around the world; therefore
, their image increases sales due to the fact that these fans will purchase these goods. For example
, in the nineties, Michael Jordan had launched the Air Jordan sneakers and in that same year, Nike had increased its profits by seventy per cent. In addition
, celebrities sports tend to leverage brand trust. Most people believe that their idols would never borrow their names to a product
that is
not trustful which means that item is reliable.
On the other hand
, this
enterprise is also
used to deceive people. There are some brands that do not have a good product
which lead them to look for a famous person in the market in order to show certain credibility which is generally a sports celebrity; thus
, sometimes consumers can end up purchasing products that have no quality, thereby, wasting their money. To illustrate, food companies usually use celebrities from sports in order to entice consumers to buy their cereals, however
, that product
is not healthy as some researches had shown in the last
years. This
type of business also
leads companies to lose their trust in the market. It is believed that consumers who felt deceived with a product
are prone to never buy any product
manufactured from that brand again, which makes companies lose their market share.
In conclusion, to hire a sports celebrity can bring about some benefits such
as a rise in profits or credibility. Although
, it can also
come about issues such
as deceiving consumers or even hide the low quality of a product
.Submitted by Marcel on
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