Many famous sports players advertise products. What are the advantages and disadvantages of this development?

There is currently a contentious argument over whether sports stars should connect their images to certain goods.

This

essay will discuss some benefits relating to

this

and

also

demonstrate some drawbacks that

this

attitude could lead. The main benefit reached when sportsmen are hired to represent some brands is because they help companies to raise their profits. Currently, sports stars have a sized number of fans around the world;

therefore

, their image increases sales due to the fact that these fans will purchase these goods.

For example

, in the nineties, Michael Jordan had launched the Air Jordan sneakers and in that same year, Nike had increased its profits by seventy per cent.

In addition

, celebrities sports tend to leverage brand trust. Most people believe that their idols would never borrow their names to a

product

that is

not trustful which means that item is reliable.

On the other hand

,

this

enterprise is

also

used to deceive people. There are some brands that do not have a good

product

which lead them to look for a famous person in the market in order to show certain credibility which is generally a sports celebrity;

thus

, sometimes consumers can end up purchasing products that have no quality, thereby, wasting their money. To illustrate, food companies usually use celebrities from sports in order to entice consumers to buy their cereals,

however

, that

product

is not healthy as some researches had shown in the

last

years.

This

type of business

also

leads companies to lose their trust in the market. It is believed that consumers who felt deceived with a

product

are prone to never buy any

product

manufactured from that brand again, which makes companies lose their market share. In conclusion, to hire a sports celebrity can bring about some benefits

such

as a rise in profits or credibility.

Although

, it can

also

come about issues

such

as deceiving consumers or even hide the low quality of a

product

.