Many famous sports players advertise products. What are the advantages and disadvantages of this development?
There is currently a contentious argument over whether sports stars should connect their images to certain goods.
This
essay will discuss some benefits relating to Linking Words
this
and Linking Words
also
demonstrate some drawbacks that Linking Words
this
attitude could lead.
The main benefit reached when sportsmen are hired to represent some brands is because they help companies to raise their profits. Currently, sports stars have a sized number of fans around the world; Linking Words
therefore
, their image increases sales due to the fact that these fans will purchase these goods. Linking Words
For example
, in the nineties, Michael Jordan had launched the Air Jordan sneakers and in that same year, Nike had increased its profits by seventy per cent. Linking Words
In addition
, celebrities sports tend to leverage brand trust. Most people believe that their idols would never borrow their names to a Linking Words
product
Use synonyms
that is
not trustful which means that item is reliable.
Linking Words
On the other hand
, Linking Words
this
enterprise is Linking Words
also
used to deceive people. There are some brands that do not have a good Linking Words
product
which lead them to look for a famous person in the market in order to show certain credibility which is generally a sports celebrity; Use synonyms
thus
, sometimes consumers can end up purchasing products that have no quality, thereby, wasting their money. To illustrate, food companies usually use celebrities from sports in order to entice consumers to buy their cereals, Linking Words
however
, that Linking Words
product
is not healthy as some researches had shown in the Use synonyms
last
years. Linking Words
This
type of business Linking Words
also
leads companies to lose their trust in the market. It is believed that consumers who felt deceived with a Linking Words
product
are prone to never buy any Use synonyms
product
manufactured from that brand again, which makes companies lose their market share.
In conclusion, to hire a sports celebrity can bring about some benefits Use synonyms
such
as a rise in profits or credibility. Linking Words
Although
, it can Linking Words
also
come about issues Linking Words
such
as deceiving consumers or even hide the low quality of a Linking Words
product
.Use synonyms
Submitted by Marcel on
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