People are usually confronted with huge amount of advertisements in their life from competing companies. How do you think the advertising industry influences people? And what measures can be adopted to counter the risks of disastrous effects?

It is known that individuals are burdened by numerous promotions on platforms
such
as the television, telephone applications and social media.
This
has come
as a result
of competition for customers from a number of enterprises like KFC ( Kentucky Fried Chicken), Jumia online shopping and Cafe javas. In my perspective, I believe that these adverts have a negative impact on people. In
this
article, I intend to elaborate on these demerits and outline a few solutions to counteract these dangerous effects.
To begin
with, frequent adverts, especially on social media, are usually annoying when an individual is not interested in the product or service;
for instance
, recently there have been frequent pop-ups of promotions of the National Resistance Movement political party on Facebook, Twitter, Snapchat and Instagram;
this
is not fair because not every user supports
this
political party.
Consequently
,
this
will make the users lose moral of these social media platforms.
In addition
, promotions of games can encourage someone to download the game; to cite an example, candy crush had been made attractive to an extent that all advert viewers end up downloading candy crush.
As a result
, a lot of time is wasted playing making the player less constructive on other duties. Despite, the above disadvantages, promotions can be controlled by limiting the time; to illustrate, Facebook does not show an adverse for more than five seconds;
this
has given the viewers a chance to understand the advert without getting nagged by the waste of time.
Furthermore
, adverts are given depending on the likes of an individual;
for example
, test research is carried out prior and the promotions displayed are based on the results of the research.
This
has been adopted by Facebook and Twitter. In conclusion, it is my opinion that adverts negatively affect individuals
therefore
they should be controlled by applying the suggested solutions.
Submitted by Christine  on

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Include an introduction and conclusion

A conclusion is essential for IELTS writing task 2. It is more important than most people realise. You will be penalised for missing a conclusion in your IELTS essay.

The easiest paragraph to write in an essay is the conclusion paragraph. This is because the paragraph mostly contains information that has already been presented in the essay – it is just the repetition of some information written in the introduction paragraph and supporting paragraphs.

The conclusion paragraph only has 3 sentences:

  • Summary
  • Restatement of thesis
  • Prediction or recommendation

Example:

To summarize, a robotic teacher does not have the necessary disciple to properly give instructions to students and actually works to retard the ability of a student to comprehend new lessons. Therefore, it is clear that the idea of running a classroom completely by a machine cannot be supported. After thorough analysis on this subject, it is predicted that the adverse effects of the debate over technology-driven teaching will always be greater than the positive effects, and because of this, classroom teachers will never be substituted for technology.

Start your conclusion with a linking phrase. Here are some examples:

  • In conclusion
  • To conclude
  • To summarize
  • Finally
  • In a nutshell
  • In general

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