Large businesses have big budgets for marketing and promotion and, as a result, people gravitate towards buying their products. What problems do this cause? What could be done to encourage people to buy local products?

Big organisations have huge marketing and promotion budgets which

helps

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help

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them acquire a lot of customers for their products.

This

causes a lot of trouble for local businesses.

This

essay is going to present the issues that the local companies face and how could we motivate people to buy from these places. Massive enterprises are able to grab the attention of the public by producing visually appealing advertisements and having them aired on televisions and on the internet with the help of social media influencers. Local organisations with their smaller budgets are not able to do the same which does not allow them to reach a wider audience

subsequently

reducing their sales. Large corporations with more cash in hand are able to push a positive image for their

comaparatively

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comparatively

mediocre products by hiring audience's favourite celebrities.  Large companies can produce in bulk which allows them to keep the costs of production less and they are

also

able to lock in the manufacturers of their products under a contract and they could use

this

as an unfair advantage against the smaller businesses by barring the manufacturers from working with

such

local companies. The

government

could take

n

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the

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ecessary steps to avoid the market to be completely overtaken by huge multinational corporate houses. They could run advertisements to educate people on the advantages of buying from

the

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apply

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local businesses.

This

would not only help the small companies to sell their products to more people

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,

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however

,

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but

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would

also

be beneficial for the

government

in order to reduce a countries imports which in turn helps in improving the economics of a nation. The recent steps taken by the

government

of India can be taken as an example in which they introduced the "Make in India" and "Vocal for Local" initiatives. The

government

should

also

introduce policies to keep a check on the predatory nature of the big companies and stop them from making unfair use of their powers. In my opinion

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,

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being vocal for local products is

benficial

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beneficial

for a country as a whole as

this

helps generates employment and

also

improves the financial stature of a nation at a global level. The governments should come forward and take the necessary steps to educate the citizens about the advantages of buying local products.