People are usually confronted with huge amount of advertisements in their life from competing companies. How do you think the advertising industry influences people? And what measures can be adopted to counter the risks of disastrous effects?

The ubiquity and widespread of advertisements is a phenomenon experienced by consumers elsewhere .

This

essay will discuss how

this

industry affects people's behaviour and mentality and propose some remedial measures to reverse its deleterious effects. Consumer's attitude and mind-setting are largely impacted by the omnipresence of adverts.

Firstly

, as most companies resort to adverts which are falsely represented but appealing, contentwise, to their target market, the latter would instantaneously purchase the items advertised irrespective of its price value and purpose.

For instance

, how Apple's launches new iPhone model through commercial ads by way of using catchy phrases and visual tricks like its as if it is the "ultimate" mobile phone in the world, made buyers to camp outside Apple's stores a day before its launching.

Such

manipulation should be filtered. The government body that protects

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onsumer from deceptive companies must be largely penalized by disallowing their products to be marketed. The more people are lured into purchasing unwanted and unneeded items, the more highly likely that these all will be dumped later, either unused or slightly utilized.

This

phenomenon is making throw-away culture more severe. And

this

is causing the acceleration of depletion of the now limited natural resources. To rectify

this

, people must be made aware of the impact that

this

had on the environment. And authorities have to limit the production made by every company irrespective of consumer's demand. To recapitulate, adverts are massively affecting how consumer behave and think. They are deceived into inordinate purchases and fosters the throw-away mentality which is both debilitating to consumers and the environment.

However

, through awareness and government effort, it is hoped that

such

negative impact would be reversed.