3. Successful companies use advertisements to make more sales. What can make an advertisement effective? Do you think advertisements are a bad thing or a good thing for society?

Great companies come up with creative advertisements in order to increase their revenues on a regular basis. In my opinion
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,
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advertisements that have a creative touch usually attracts more attention from the public which could drive more sales. While advertisements play a vital part in the modern economy, I find them creating more harm than good lately. Given how over-crowded the
advertisement
space in different media
such
as television, internet, newspapers, radio and billboards, usually it requires a very creative commercial to draw
a
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the
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ttention of the viewers, listeners or readers. A lot of advertisements that do not have sufficient creative elements usually just get passed through without being noticed by the desired audience. If an
advertisement
could address a genuine need bundled with a more innovative presentation format, it usually attracts consumers to buy the product or service promoted by the
advertisement
. The success of these kinds of campaigns could lead to massive improvements in the company revenue and there have been scenarios where a single
advertisement
campaign bailing out struggling companies.
However
, with the emergence of the internet, advertisements have started to intrude our day to day lives in a forceful manner. Most of these advertisements get played whether you like them or not and some of them are not appropriate in nature, for all the audiences.
Additionally
, these advertisements could have negative effects on kids who spend a lot of time in front of the television and on the internet. I sincerely hope some form of regulations will come in to play in advertising space so it could be back to where it was a decade ago or so.
Submitted by rasika.iddamalgoda on

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