Some feel that the effects of advertising are positive for individuals and businesses, while others think they are negative. Discuss both sides and give your own opinion.

Advertising has always been a controversial topic, which has valid arguments on both sides. In

this

essay, I will discuss the views of how it affects companies and their

customers

; and give my opinion. There are many advantages that the programs may bring. For companies, they have been a great tool to raise awareness of the companies' potential

customers

, which leads to acquiring new income.

Furthermore

, adverts reinform

customers

about the brand so that businesses build return and loyal consumers. For the individual, watching different types of ads helps to learn about new businesses or products that they may need,

thus

they do not waste time searching. With the emerge of technology, advertising can

also

be targeted to

customers

, which may help matching products to users who in need of them.

However

, opponents point out some major problems with it.

First

of all, a small mistake might cause significant impacts if an advertisement was broadcasted wisely to the public.

For example

, a TV ad by Dove was accused of race harassment because there were only white actresses, which leads to a serious drop in sales.

Moreover

, many argue that watching these contents can change buyer behaviour.

For instance

, most of them often exaggerate the product,

as a result

,

customers

may be disappointed after their purchasing. There is

also

a long-term effect which is overconsuming because consumers make too many purchases. To conclude, I believe both sides of the argument are valid.

Although

there is some downside, advertising is still a good mean to get good products the expose to

customers

.