Some feel that the effects of advertising are positive for individuals and businesses, while others think they are negative. Discuss both sides and give your own opinion.

Advertising has always been a controversial topic, which has valid arguments on both sides. In
this
essay, I will discuss the views of how it affects companies and their
customers
; and give my opinion. There are many advantages that the programs may bring. For companies, they have been a great tool to raise awareness of the companies' potential
customers
, which leads to acquiring new income.
Furthermore
, adverts reinform
customers
about the brand so that businesses build return and loyal consumers. For the individual, watching different types of ads helps to learn about new businesses or products that they may need,
thus
they do not waste time searching. With the emerge of technology, advertising can
also
be targeted to
customers
, which may help matching products to users who in need of them.
However
, opponents point out some major problems with it.
First
of all, a small mistake might cause significant impacts if an advertisement was broadcasted wisely to the public.
For example
, a TV ad by Dove was accused of race harassment because there were only white actresses, which leads to a serious drop in sales.
Moreover
, many argue that watching these contents can change buyer behaviour.
For instance
, most of them often exaggerate the product,
as a result
,
customers
may be disappointed after their purchasing. There is
also
a long-term effect which is overconsuming because consumers make too many purchases. To conclude, I believe both sides of the argument are valid.
Although
there is some downside, advertising is still a good mean to get good products the expose to
customers
.

Fully explain your ideas

To get an excellent score in the IELTS Task 2 writing section, one of the easiest and most effective tips is structuring your writing in the most solid format. A great argument essay structure may be divided to four paragraphs, in which comprises of four sentences (excluding the conclusion paragraph, which comprises of three sentences).

For we to consider an essay structure a great one, it should be looking like this:

  • Paragraph 1 - Introduction
    • Sentence 1 - Background statement
    • Sentence 2 - Detailed background statement
    • Sentence 3 - Thesis
    • Sentence 4 - Outline sentence
  • Paragraph 2 - First supporting paragraph
    • Sentence 1 - Topic sentence
    • Sentence 2 - Example
    • Sentence 3 - Discussion
    • Sentence 4 - Conclusion
  • Paragraph 3 - Second supporting paragraph
    • Sentence 1 - Topic sentence
    • Sentence 2 - Example
    • Sentence 3 - Discussion
    • Sentence 4 - Conclusion
  • Paragraph 4 - Conclusion
    • Sentence 1 - Summary
    • Sentence 2 - Restatement of thesis
    • Sentence 3 - Prediction or recommendation

Our recommended essay structure above comprises of fifteen (15) sentences, which will make your essay approximately 250 to 275 words.

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