Today, the high sales of popular consumer goods reflect the power of advertising and not the real needs of the society in which they are sold. To what extent do you agree or disagree?

It is argued that the considerable
sales
figures of a product cannot be a reliable indicator of modern society’s real demands since high revenues are significantly influenced by advertising.
Although
I accept that advertising can have major impacts on
sales
, I still believe that these statistics
also
reflect the needs of consumers.
First
of all, I opine the view that advertising plays a vital role in increasing
sales
because of some reasons. To be more specific, thanks to advertisements displayed nationwide, consumer goods can become more accessible to buyers who can be well informed about the key features of advertised products.
In other words
, advertising contributes to enhancing the company’s image as well as raise brand awareness and
therefore
attracts more prospective customers.
This
can be exemplified by the case of Oppo which invests millions of dollars each year for advertising in order to compete against other rivals, which is a worth of money when Oppo has become a reliable smartphone brand for the majority of Vietnamese people.
In addition
, I
also
hold a firm belief that the high
sales
figures still somehow demonstrate consumers’ desires. In fact, people these days are facing a really tough time featuring economic crisis, so it is undeniable that they are likely to consider more thoroughly before making purchasing decisions.
In other words
, advertising seems not to be manipulative and powerful enough to dominate people’s thoughts in some cases.
Therefore
, if consumers do not really want to own an item, nothing can orientate them, even attractive advertisements or promotional programs. In conclusion, due to the aforementioned reasons, I strongly argue that not only do high
sales
reflect the powerful effects of advertising bit it
also
conveys people’s real demands.
Submitted by Uyen Dinh on

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Include an introduction and conclusion

A conclusion is essential for IELTS writing task 2. It is more important than most people realise. You will be penalised for missing a conclusion in your IELTS essay.

The easiest paragraph to write in an essay is the conclusion paragraph. This is because the paragraph mostly contains information that has already been presented in the essay – it is just the repetition of some information written in the introduction paragraph and supporting paragraphs.

The conclusion paragraph only has 3 sentences:

  • Summary
  • Restatement of thesis
  • Prediction or recommendation

Example:

To summarize, a robotic teacher does not have the necessary disciple to properly give instructions to students and actually works to retard the ability of a student to comprehend new lessons. Therefore, it is clear that the idea of running a classroom completely by a machine cannot be supported. After thorough analysis on this subject, it is predicted that the adverse effects of the debate over technology-driven teaching will always be greater than the positive effects, and because of this, classroom teachers will never be substituted for technology.

Start your conclusion with a linking phrase. Here are some examples:

  • In conclusion
  • To conclude
  • To summarize
  • Finally
  • In a nutshell
  • In general

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