More and more people want to own items, such as cars, clothing and other things, that are made by famous brands. What are the reasons for this? Do you think it is a positive or negative development?

We live in a world of fabricated advertising campaigns to satisfy corporate greed. Due to aggressive marketing and

i

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the

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nfluence of social

media

,

people

around the globe are motivated to buy household products like cars, clothes and cosmetics from well-known brands.

This

shift in

the

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consumer behaviour is often considered as detrimental because it can cause financial distress in their lives.

This

essay will argue how modern advertising techniques and the jealousy on social

media

platforms among

people

can create financial hardship in

people

's lives and how government can take initiatives to educate communities to stay away from

such

non-essential purchases. To start with, famous companies always try to increase their sales and make their shareholders happy. Their executives would employ creative employees in the marketing department to find new ways

for

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attracting new customer segments.

Moreover

,

people

share their possessions of luxury belongings on internet platforms,

such

as Facebook and Twitter, which push their friends to go for shopping competition. One young couple in Sydney has gone broke recently after buying an expensive yacht to show off to their friends,

for example

, which made news on the local newspapers. Unnecessary use of big brands is one of the negative aspects of

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contemporary living. The consistent and eye-catching product promotions on social

media

platforms push

people

on the edge and create

d

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a

the

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esire to enjoy these items. As there is no law to restrict

such

legitimate advertisements, government authorities may take action to inform individuals to be more cautious about their monetary limitations before making any purchasing decisions. In conclusion, there is nothing wrong to dream of using a high-tech vehicle, wearing designer clothes or using organic cosmetics but it is not worth to blow out the family budget in a negative way.

This

essay has argued that concerned public departments can literate potential buyers regarding pros and cons of their shopping behaviours in order to avoid financial hardship and do not let corporations and social

media

to lure them to make irresponsible decisions.