In today's world, there is a controversy on the topic of usefulness of advertising campaigns in persuading customers to purchase a good. It is believed by some part of a population that marketing still plays an important role in sales while others consider that due to commonness of
this
approach it does not function anymore.
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First
of all, on the one hand, advertising is a powerful way to attract and inform people to buy goods or services. Linking Words
This
is because not only is it very convenient and widespread but, Linking Words
moreover
, since humans begin to desire more when they see a certain product frequently and hear good adjectives and reviews about it. Linking Words
As a result
, the majority of brand loyal consumers are attracted to the firm because of strong marketing. Linking Words
For example
, recent research has shown that those Ukrainian companies which advertise their goods increase awareness and desire of people to buy more.
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However
, Linking Words
on the other hand
, Linking Words
although
earlier marketing was the most powerful tool in persuading clients, nowadays, admittedly, clients do not pay a lot of attention to advertisements. The main reason for Linking Words
such
an attitude might be the fact that not only is marketing used by the majority of businesses but, Linking Words
furthermore
, it is so ordinary, common and similar for the majority of firms. Linking Words
Hence
, customers might not be attracted by the blackboards or magazine advertisement, though, companies can increase the demand for their product by adding some unique and creative characteristics to it and be more secret in order to level up clients interest in their production. Linking Words
For instance
, the most popular firm in the world of technologies, namely Apple, does not use a lot of advertising campaigns but still, it has a significant brand loyalty since its consumers create advertising by discussing the product.
To conclude, the promotion might be a powerful tool in persuading people since it levels up awareness about goods or services, Linking Words
however
, due to its commonness, its usefulness is likely to be lower. In my opinion, even though marketing is an ordinary approach used by many businesses it remains very useful and valuable.Linking Words
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