Some people say that advertising encourages us to buy things that we really do not need. Others say that advertisements tell us about new products that may improve our lives. Which viewpoint do you agree with? Give reasons for your answer and include any relevant examples from your own knowledge or experience.

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Haven’t we all been there? After watching some fancy commercial on tv, we went online and bought the advertised product without even knowing why we needed it.
Although
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we might not pick up on it anymore, advertisements influence our buying behaviour more than we might believe it to.
This
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essay will elaborate on why advertising will trick you into buying things that you do not actually need.
First
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of all, the marketeers behind the product only have one goal: sell as many of their products as possible. It is not in their interest whether or not you actually need the item itself.
For example
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, I recently purchased a juice press that I saw on an online advertorial where a happy couple used in to create the perfect Sunday morning. I envisioned myself using it to have the ultimate weekend experience.
However
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, once I actually got to use it for the
first
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time, it was not long till I realised using it took more effort than simply walking across the road to buy fresh juice at the grocery store.
Secondly
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, it is only because of advertisements that we get to hear about new products and develop the wish of owning them. There are a limited number of items that one truly needs for his existence; all the others are in a sense unnecessary. Looking at my own apartment I can identify many items that I do not need for a comfortable life. If it wasn't for some ads, I would have never known about their existence and
therefore
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would not have bought them. In conclusion, I believe that the motives that drive the creation of ads as well as the craving they invoke are reasons why advertising makes us buy things that we could go without.
Submitted by swtjen on

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Include an introduction and conclusion

A conclusion is essential for IELTS writing task 2. It is more important than most people realise. You will be penalised for missing a conclusion in your IELTS essay.

The easiest paragraph to write in an essay is the conclusion paragraph. This is because the paragraph mostly contains information that has already been presented in the essay – it is just the repetition of some information written in the introduction paragraph and supporting paragraphs.

The conclusion paragraph only has 3 sentences:

  • Summary
  • Restatement of thesis
  • Prediction or recommendation

Example:

To summarize, a robotic teacher does not have the necessary disciple to properly give instructions to students and actually works to retard the ability of a student to comprehend new lessons. Therefore, it is clear that the idea of running a classroom completely by a machine cannot be supported. After thorough analysis on this subject, it is predicted that the adverse effects of the debate over technology-driven teaching will always be greater than the positive effects, and because of this, classroom teachers will never be substituted for technology.

Start your conclusion with a linking phrase. Here are some examples:

  • In conclusion
  • To conclude
  • To summarize
  • Finally
  • In a nutshell
  • In general

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Topic Vocabulary:
  • encourage
  • persuade
  • manipulative
  • unnecessary
  • excessive
  • artificial needs
  • desires
  • consumers
  • oversaturation
  • impulse buying
  • financial problems
  • inform
  • educate
  • features
  • benefits
  • innovations
  • raise awareness
  • social issues
  • positive behavior
  • enrich
  • well-being
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