Sport is becoming a business. More and more companies are getting involved in sporting events. Do you think that it is a positive or negative development?

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In contemporary society,
sports
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marketing is gaining grounds the world over. Several large organisations
use
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various
sports
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events to advertise their products but according to a section of people, it can cause detrimental effects on
sports
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. In my opinion, I believe that the
investment
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from companies in
sports
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is a double edge sword, in which the advantages and disadvantages are equal. On the one hand, there are various benefits to invest in
sports
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.
Firstly
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, the more
investment
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in sporting events, the higher income the
players
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can receive.
Therefore
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, a higher salary for
players
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can promote them to be more incentive in a
competition
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that will provide better
competition
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quality than ever.
Furthermore
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, the large
investment
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form companies can
also
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improve the justice of a
sports
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competition
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. The World Cup,
for instance
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, has been invested a large amount of capital in the construction of the judging system.
As a result
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, there are a lot of advanced technologies have been used in
competition
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,
such
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as VAR, which can provide more detail for the judge when a goal has happened. Without financial support from private institutions,
such
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advanced technology can never be put into
use
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.
On the other hand
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, the drawbacks of a corporation involving the sporting event are
also
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obvious. In order to get the bonus of
sports
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events, some
players
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,
for instance
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, may
use
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some stimulant to improve their performance, which is unprincipled and bad for the development of the
sports
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industry.
Moreover
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, some merchants may
use
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the money to control the result of competitions for wining in gamble, that will consume the trust of the public. It will impose a negative effect on a sporting event. Having analysed to topic carefully, I am of the opinion that the pros and cons of
sports
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marketing are equilibrium. In order to maximise the benefits of sporting
investment
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, we should pay more attention to supervising
players
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and markets.
Submitted by Esther on

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Include an introduction and conclusion

A conclusion is essential for IELTS writing task 2. It is more important than most people realise. You will be penalised for missing a conclusion in your IELTS essay.

The easiest paragraph to write in an essay is the conclusion paragraph. This is because the paragraph mostly contains information that has already been presented in the essay – it is just the repetition of some information written in the introduction paragraph and supporting paragraphs.

The conclusion paragraph only has 3 sentences:

  • Summary
  • Restatement of thesis
  • Prediction or recommendation

Example:

To summarize, a robotic teacher does not have the necessary disciple to properly give instructions to students and actually works to retard the ability of a student to comprehend new lessons. Therefore, it is clear that the idea of running a classroom completely by a machine cannot be supported. After thorough analysis on this subject, it is predicted that the adverse effects of the debate over technology-driven teaching will always be greater than the positive effects, and because of this, classroom teachers will never be substituted for technology.

Start your conclusion with a linking phrase. Here are some examples:

  • In conclusion
  • To conclude
  • To summarize
  • Finally
  • In a nutshell
  • In general

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