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Writing Samples
Band 5

Today, the high sales of popular consumer goods reflect the power of advertising and not the real needs of the society in which they are sold. To what extent do you agree or disagree?

#sales #consumer #goods #power #society
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Some people argue that advertisements have manipulated the public's purchasing choices and most of the prevalent
products
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 are unnecessary to buy. I partly agree with the idea since I believe that advertising
also
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 has some positive effects on our daily life. On the one hand, we are living in a consumer culture
that is
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 ruled by marketing and promotion campaigns. For
this
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 reason, it is unable to avoid the influence of adverts when we make our purchasing decisions. One significant example is, we are encouraged to associate luxury brands with a higher social status by TV commercials.
Furthermore
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, advertisers and marketing departments often promote their
products
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 by investing in TV series. Those sponsored dramas provide
numerous
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numerously
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 exposure for their
products
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,
such
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 as vehicles, cosmetics and clothing brands, which would become popular after the celebrities use these stuff.
As a result
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, consumers would rush to buy the same item, which is not a must-have, to follow the trend.
However
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, in my point of view, advertisements
also
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 inform
us
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ofus
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 more choices of imperative
products
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, especially household items like domestic appliance and cars. These informative adverts could upgrade our minds about the progress of
products
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, which provide
us
Verify preposition usage
withus
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 enough information to choose the most suitable item. Apart from that, consumers tend to trust brands that would allocate funds to promote their goods. In conclusion, while advertising leads to some unnecessary purchase, it is still useful when we need to choose some kinds of
products
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.
Submitted by zhangxuanlu2 on

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To get an excellent score in the IELTS Task 2 writing section, one of the easiest and most effective tips is structuring your writing in the most solid format. A great argument essay structure may be divided to four paragraphs, in which comprises of four sentences (excluding the conclusion paragraph, which comprises of three sentences).

For we to consider an essay structure a great one, it should be looking like this:

  • Paragraph 1 - Introduction
    • Sentence 1 - Background statement
    • Sentence 2 - Detailed background statement
    • Sentence 3 - Thesis
    • Sentence 4 - Outline sentence
  • Paragraph 2 - First supporting paragraph
    • Sentence 1 - Topic sentence
    • Sentence 2 - Example
    • Sentence 3 - Discussion
    • Sentence 4 - Conclusion
  • Paragraph 3 - Second supporting paragraph
    • Sentence 1 - Topic sentence
    • Sentence 2 - Example
    • Sentence 3 - Discussion
    • Sentence 4 - Conclusion
  • Paragraph 4 - Conclusion
    • Sentence 1 - Summary
    • Sentence 2 - Restatement of thesis
    • Sentence 3 - Prediction or recommendation

Our recommended essay structure above comprises of fifteen (15) sentences, which will make your essay approximately 250 to 275 words.

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Topic Vocabulary:
  • consumer behavior
  • perceived need
  • lifestyle aspirations
  • brand image
  • prestige
  • psychological techniques
  • scarcity
  • social proof
  • celebrity endorsements
  • technological advancements
  • product innovations
  • emerging consumer needs
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