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Writing Samples
Band 5.5

What could be done to encourage people to buy local products? An increasing number of people are buying what they need online. What are the advantages and disadvantages for both individuals and companies to shopping online?

#people #products #individuals #companies
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Day by day the number of online
buyers
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 is increasing. Marketing
of
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apply
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local
products
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 is a key solution to encourage
buyers
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 to
purchase
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 more local
products
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. Online
purchase
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 provide
individuals
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 more options to buy across the world and
companies
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 to reduce their cost on the maintenance of stores and staff on the other side, it has some cons as well like the
individuals
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 can not the judge the
quality
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 of the
product
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 and
companies
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 has to faces losses caused due to returns. The key factor to promote the sells of local
products
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 is to market them as
this
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 approach will grab the attention of the people.
For example
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, a survey conducted by a team of business development and research group says that most of the
products
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 like shoes, clothes and sports kits which are made locally increased their
sales
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 by 70% in India after they are marketed by the movie and cricket stars.
Furthermore
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, a study
also
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 shows that as per human psychology, the
products
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 that they see and hear more
are
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about are
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 the ones which
is
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are
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 preferred more to use. Overall, it is understood that marketing strategy plays a key role in encouraging local
products
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sales
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. When it comes to an online
purchase
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,
firstly
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,
this
Linking Words
 mode of purchases help
individuals
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 to buy international brands from their bedroom or living room.
For example
Linking Words
, a person in India can buy make an online
purchase
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 of a shirt manufactured in the USA, from his mobile phone. For
buyers
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, online
sales
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 help reduce the cost of store maintenance, rental expenses, and salaries to staff.
For example
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, a company to set up a cloth showroom need to spend huge money on renting a building in the city centre, set up an attractive infra, and they have to pay staff as well, which requires a huge investment whereas ,in the online shopping mode, they just need a website to sell their
products
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 .
In contrast
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,
individuals
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 cannot look and feel the
quality
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 of the
product
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 when they opt for an online
purchase
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 whereas ,in the traditional way of
purchase
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, they can judge the
quality
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 of the
product
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 by physically touching and seeing it. When it comes to
companies
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, they have to face huge numbers of returns from the
buyers
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 as most of the
buyers
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 will
purchase
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 the
product
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, use them for a few days, and
finally
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 return them.
This
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 is resulting in the shutdown of many small online selling
companies
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 and hitting the profits of many multinational online
companies
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.
Furthermore
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, online
purchase
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 scams
also
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 impacting both
individuals
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 and
companies
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 due to cyber attacks. In conclusion, the local sellers should focus on
the
Correct article usage
apply
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marketing their
products
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 to increase their
sales
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. The online
purchase
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 is benefiting the
individuals
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 complete their shopping quickly and
companies
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 to save the expenses of the store maintenance costs at the same time,
individuals
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 are failing to identify the
quality
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 of the
product
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 online whereas the
companies
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 are failing to survive due to huge returns of the
products
Use synonyms
Submitted by jj on

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Support ideas with relevant, specific examples

Examples make your writing easier to understand by illustrating points more effectively.

Examples, if used properly, not only help you get higher marks for ‘Task Response’ but also for ‘Coherence’.

When giving examples it is best to put them after your main idea or topic sentence. They can be used in the middle of supporting sentences or they can be used to start a new sentence. There is no rule for where exactly to give examples in essays, logically they would come after your main idea/topic sentence or just after a supporting sentence.

Linking words for giving examples:

  • for example
  • for instance
  • to illustrate this
  • to give a clear example
  • such as
  • namely
  • to illustrate
  • take, for example

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Topic Vocabulary:
  • local economy
  • sustainability
  • supply chain
  • artisan
  • homegrown
  • locally sourced
  • community spirit
  • consumer behavior
  • environmental impact
  • economic growth
  • job creation
  • awareness campaign
  • strategic partnership
  • brand trust
  • quality assurance
  • transparent sourcing
  • incentives
  • loyalty programs
  • farmers' market
  • local fair
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