What could be done to encourage people to buy local products? An increasing number of people are buying what they need online. What are the advantages and disadvantages for both individuals and companies to shopping online?

Day by day the number of online
buyers
is increasing. Marketing
of
Change preposition
apply
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local
products
is a key solution to encourage
buyers
to
purchase
more local
products
. Online
purchase
provide
individuals
more options to buy across the world and
companies
to reduce their cost on the maintenance of stores and staff on the other side, it has some cons as well like the
individuals
can not the judge the
quality
of the
product
and
companies
has to faces losses caused due to returns. The key factor to promote the sells of local
products
is to market them as
this
approach will grab the attention of the people.
For example
, a survey conducted by a team of business development and research group says that most of the
products
like shoes, clothes and sports kits which are made locally increased their
sales
by 70% in India after they are marketed by the movie and cricket stars.
Furthermore
, a study
also
shows that as per human psychology, the
products
that they see and hear more
are
Change preposition
about are
show examples
the ones which
is
Change the verb form
are
show examples
preferred more to use. Overall, it is understood that marketing strategy plays a key role in encouraging local
products
sales
. When it comes to an online
purchase
,
firstly
,
this
mode of purchases help
individuals
to buy international brands from their bedroom or living room.
For example
, a person in India can buy make an online
purchase
of a shirt manufactured in the USA, from his mobile phone. For
buyers
, online
sales
help reduce the cost of store maintenance, rental expenses, and salaries to staff.
For example
, a company to set up a cloth showroom need to spend huge money on renting a building in the city centre, set up an attractive infra, and they have to pay staff as well, which requires a huge investment whereas ,in the online shopping mode, they just need a website to sell their
products
.
In contrast
,
individuals
cannot look and feel the
quality
of the
product
when they opt for an online
purchase
whereas ,in the traditional way of
purchase
, they can judge the
quality
of the
product
by physically touching and seeing it. When it comes to
companies
, they have to face huge numbers of returns from the
buyers
as most of the
buyers
will
purchase
the
product
, use them for a few days, and
finally
return them.
This
is resulting in the shutdown of many small online selling
companies
and hitting the profits of many multinational online
companies
.
Furthermore
, online
purchase
scams
also
impacting both
individuals
and
companies
due to cyber attacks. In conclusion, the local sellers should focus on
the
Correct article usage
apply
show examples
marketing their
products
to increase their
sales
. The online
purchase
is benefiting the
individuals
complete their shopping quickly and
companies
to save the expenses of the store maintenance costs at the same time,
individuals
are failing to identify the
quality
of the
product
online whereas the
companies
are failing to survive due to huge returns of the
products
Submitted by jj on

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