What could be done to encourage people to buy local products? An increasing number of people are buying what they need online. What are the advantages and disadvantages for both individuals and companies to shopping online?

Day by day the number of online

buyers

is increasing. Marketing

of

Change preposition

apply

show examples

local

products

is a key solution to encourage

buyers

to

purchase

more local

products

. Online

purchase

provide

individuals

more options to buy across the world and

companies

to reduce their cost on the maintenance of stores and staff on the other side, it has some cons as well like the

individuals

can not the judge the

quality

of the

product

and

companies

has to faces losses caused due to returns. The key factor to promote the sells of local

products

is to market them as

this

approach will grab the attention of the people.

For example

, a survey conducted by a team of business development and research group says that most of the

products

like shoes, clothes and sports kits which are made locally increased their

sales

by 70% in India after they are marketed by the movie and cricket stars.

Furthermore

, a study

also

shows that as per human psychology, the

products

that they see and hear more

are

Change preposition

about are

show examples

the ones which

is

Change the verb form

are

show examples

preferred more to use. Overall, it is understood that marketing strategy plays a key role in encouraging local

products

sales

. When it comes to an online

purchase

,

firstly

,

this

mode of purchases help

individuals

to buy international brands from their bedroom or living room.

For example

, a person in India can buy make an online

purchase

of a shirt manufactured in the USA, from his mobile phone. For

buyers

, online

sales

help reduce the cost of store maintenance, rental expenses, and salaries to staff.

For example

, a company to set up a cloth showroom need to spend huge money on renting a building in the city centre, set up an attractive infra, and they have to pay staff as well, which requires a huge investment whereas ,in the online shopping mode, they just need a website to sell their

products

.

In contrast

,

individuals

cannot look and feel the

quality

of the

product

when they opt for an online

purchase

whereas ,in the traditional way of

purchase

, they can judge the

quality

of the

product

by physically touching and seeing it. When it comes to

companies

, they have to face huge numbers of returns from the

buyers

as most of the

buyers

will

purchase

the

product

, use them for a few days, and

finally

return them.

This

is resulting in the shutdown of many small online selling

companies

and hitting the profits of many multinational online

companies

.

Furthermore

, online

purchase

scams

also

impacting both

individuals

and

companies

due to cyber attacks. In conclusion, the local sellers should focus on

the

Correct article usage

apply

show examples

marketing their

products

to increase their

sales

. The online

purchase

is benefiting the

individuals

complete their shopping quickly and

companies

to save the expenses of the store maintenance costs at the same time,

individuals

are failing to identify the

quality

of the

product

online whereas the

companies

are failing to survive due to huge returns of the

products