Today the high sales of popular consumer goods reflect the power of advertising and not the real needs of the society in which they are sold. To what extent do you agree with these views? Give reasons for your answer and include any relevant examples from your own knowledge or experience.

Since the advent of print media,

people

are using

this

media to promote their

products

that are released in the market. It had a very simple motive: to showcase the

product

to the world of consumers. Nowadays, the

product

manufacturers are using the

advertisement

not only for promoting their

product

but for beating the competition, for which they show unrealistic claims that are not proven yet to the consumers.

Therefore

, I totally agree with the notion that higher sales of popular consumer goods are the result of the

advertisement

.

Firstly

, the

use

of stardom of various superstars , who are faces in the respective region, to sell certain

products

is a very common practice nowadays. Take,

for instance

, a cricketer sis selling iron TMT bars by saying that the TMT bar is one of the factors of his success.

However

,

this

strategy contributes significantly to the profits of the manufacturing company.

Although

these

products

become popular and top-seller, the

advertisement

of the

product

does not show how

people

can

use

the

product

for the betterment of their life,

thus

unable to cater for the real needs of the society in which they are sold.

Secondly

, with the

use

of advanced technologies, advertisers are able to show

people

unrealistic stunts and things that affect the perception of the users.

For example

, the

use

of fairness cream claims a person can achieve a 3-4 time fairer skin tone than before just by applying the cream.

Consequently

, these advertisements change the perception of

people

, as they subconsciously think that darker skin tone is ugly.

This

way the company makes high profits on

such

products

without catering to the real needs of the

people

. To conclude, I would like to reiterate the irrefutable notion that high sale of consumer goods reflect the power of

advertisement

and not the real need of the community. The

use

of star-power and unrealistic claims that yet to be proven contributes considerably to the sale of

such

goods and doesn't showcase the reality of society.