Many companies sponsor sports as a way of advertising themselves. Some people think this is good for the world of sport, while others think it is a negative.Discuss both views and give your own opinion.

These days the majority of
companies
are approaching various strategies
such
as sponsoring
sports
events
to increase their sales. Many people opine that
this
is beneficial for athletes and
sports
facilities whilst others disagree with
this
and are of the opposite view.
This
essay will discuss both sides of the arguments and I support the former view.
To begin
with, some support the idea of supporting games through advertisement. The reason for
this
is sponsoring
sports
gives mutual benefits to both parties. While the company get a golden opportunity to access a wider number of audience and increase their sales,
sports
get a chance to use that money to develop infrastructure.
Furthermore
, they argue that by organizing the
sports
events
, the country is just wasting the tax payers’ money which can be utilized in better ways.
For instance
, In a developing country like India, available monetary resources could be put to use in building hospitals, roads, schools and developing other infrastructures.
On the other hand
, many do believe that it is the government's responsibility to provide funds for the frolic activities and disagree with the notion that
such
facilities should be sponsored by
companies
to promote their
products
.
This
is because by organizing
sports
events
the majority of
companies
are selling low-quality
products
and
products
which harm health. As tobacco and liquor manufacture
companies
are advertising their
products
by organizing
sports
events
and these
products
are extremely harmful to health in general.
For example
, Kingfisher is a wine supplier company but
this
is using the ground of sporting
events
to boost its income
nevertheless
wine has negative on the human body. In conclusion, of course, there is some truth in the argument that
companies
promoting games for their own interest.
However
, in my opinion,
this
is beneficial for both the government and society.
Submitted by mayur.gupta44 on

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Topic Vocabulary:
  • sponsorship
  • advertisement
  • financial support
  • visibility
  • popularity
  • athletes
  • excel
  • healthy competition
  • commercialization
  • fair competition
  • profits
  • well-being
  • exclusion
  • less popular sports
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