Today , the high sales of popular consumer goods reflect the power of advertising and not the real needs of the society in which they are sold . To what extent do you agree or disagree ?

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Nowadays , advertising organisations play a very significant role to boost the sale of popular consumer brands , while most of the products are unnecessary for customers . I totally agree with
this
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notion because without adverts it is impossible to do growth of market
items
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.
This
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essay explains the reasons why I agree with examples , followed by a reasoned conclusion. In present days , skyrocketing the sales of popular
items
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due to the power of advertisement .There are two different reasons why I agree . The foremost cause is that they succeed to persuade customers for buying more and more and
also
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they have felt like they will happy , if they buy company's products ,
as a
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result
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,result
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people trust blindly on them and purchase a lot of things ,
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however
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,however
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which are not needed in their daily life as well as most of the
items
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are expensive ,
although
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they buy it by taking financial debt or bank loan ,
finally
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they fall in huge financial losses.
For example
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, advertisement of home appliances and air-conditioners have the highest sale all over the world , despite they have an expensive value for all products .
Furthermore
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, an advertisement firm targets well-known persons
such
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as famous actor , actress and sports athletes , etc . The reason is that they are role models of individuals and they greatly influence their fans through their working or acting , as a consequence , they blindly follow their lifestyle , to illustrate
this
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they wear same clothes , buy same footwears , eating habits , perfumes and so on .
For instance
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, junk food companies mostly target star kids , so that most children are eager to buy more and more and they consume it . To conclude , I strongly agree with
this
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idea because these are the marketing strategies to increase not only the production but
also
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sales of their popular brands , though most of the population are persuaded to purchase their
items
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with many cheats and target the famous celebrities .
Submitted by himanshumali90 on

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Topic Vocabulary:
  • consumer behavior
  • perceived need
  • lifestyle aspirations
  • brand image
  • prestige
  • psychological techniques
  • scarcity
  • social proof
  • celebrity endorsements
  • technological advancements
  • product innovations
  • emerging consumer needs
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