internal and external factors to Morocco tourism industry.

Morocco is currently witnessing an economic development of the national

tourism

sector as well as its significant contribution to

this

country’s GDP.

However

, despite receiving the recognition of several Moroccan officials within the field about its spectacular growth regardless of national or international events, Morocco is believed to be under the adverse influence of elements from both inside and outside the industry.

To begin

with, it is undeniable that the attraction of

this

country lies in its idyllic beauty and cultural diversity,

nevertheless

, a number of visitors have expressed dissatisfaction with the lack of infrastructure there, particularly in rural areas. Given that the charm of the Moroccan countryside has boosted the nation’s revenue through drawing a high number of foreigners annually, many basic systems and services haven’t been well invested. Indeed, all the money earned from

this

golden goose seems to go to the wrong places, possibly into either the operators’ bank accounts or unsuccessful projects.

Also

, there are various external factors that obstruct

tourism

development in which terrorism should be the

first

to mention. To clarify, a recent study conducted by Morocco’s

tourism

Ministry has shown a dramatic drop in the total number of visitors after two terrorist attacks in 2003 and 2007.

As a result

, the travel industry was heavily affected, which requires the government to make every effort to put an end to

this

problem. Another key point which

also

influenced all industries, not to mention the travel one, of not only Morocco but other

countries

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is the recent financial crisis.

This

crisis has resulted in a 10% decrease in the GNP of Morocco’s

tourism

revenues in the period 2008-2010. Considered those mentioned above, insufficient investment in public physical structures, terrorism and economic recession are typical factors that left negative effects on the Moroccan

tourism

industry. Regardless of these concerns, the country can thrive and escape the detrimental impact of all of these issues, which can be accomplished by modernizing all facilities and developing local communities.