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Writing Samples
Band 7.5

Some people say that advertising encourages us to buy things that we really do not need. Others say that advertisements tell us about new products that may improve our lives. Discuss both views and give your opinion

#people #advertisements #products #lives
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Over the
last
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 years, advertisement has become a powerful tool in promoting goods and services.
However
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, some
people
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 argue, that
advertisements
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 encourage
people
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 to purchase goods that we don't need, while others are convinced, that
commercials
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 can be a good source of information about
products
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 and services which could improve our lives. In
this
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 essay, I will discuss both sides of the argument and explain my support of the former view. Modern society is exposed to various
advertisements
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 pursuing us everywhere. Posters and other
commercials
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 affect our unconscious minds, making us purchase the
products
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 we don't really need. To start with, marketers are well-aware of human behaviour,
therefore
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 they try to use various techniques to make an impact on potential customers.
For instance
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, along the streets we can see only happy smiling
people
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 looking at us from posters;
consequently
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, we may have a fake illusion of happiness related to the promoted
products
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.
Additionally
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, a lot of adverts create artificial needs; To illustrate, after watching
commercials
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 about the
last
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 smartphone version release, some may have an intrusive desire to buy it, specifically obtaining a smartphone already. Alternatively,
advertisements
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 may give valuable information about goods and services
such
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 as contents, bargains, etc; or new
products
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 which could improve our lives.
Nevertheless
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, these
commercials
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 benefit companies more compared to consumers.
Thus
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, the advantages of
commercials
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 for households are quite limited. To sum up, I am convinced that
commercials
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 have some benefits. Despite that,
advertisements
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 tend to turn
people
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 into consumers.
Although
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 we cannot avoid
advertisements
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 in our modern-day society,
therefore
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 we should learn how to think critically in order to stay away from tricky offers of promoters.
Submitted by shoira.shakirovna on

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Topic Vocabulary:
  • encourage
  • persuade
  • manipulative
  • unnecessary
  • excessive
  • artificial needs
  • desires
  • consumers
  • oversaturation
  • impulse buying
  • financial problems
  • inform
  • educate
  • features
  • benefits
  • innovations
  • raise awareness
  • social issues
  • positive behavior
  • enrich
  • well-being
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