some people say that advertising is extremely successful at persuading us to buy things. Other people think that advertising is so common that we no longer pay attention to it.

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People
Use synonyms
are calling into question the importance of advertising.
Although
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some
people
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believe that advertising plays a pivotal role in tempting
people
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to purchase different
products
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, others are of the opinion that advertising is so common to encourage
people
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for buying things. While both sides consistent with valid arguments, from my point of view, the
second
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opinion is more convincing. On the one hand, there are some contributing factors behind advertising that are of importance in encouraging
people
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to purchase
products
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.
That is
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, enlarging the positive and negative aspects of
products
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seems to be effective encouragement. More specifically, organizing the advantages and disadvantages of commodities, advertising would provide a great opportunity for
customers
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to make a judicious decision about various
products
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. Consider Canon company that has a great reputation for producing fine quality cameras as an example; they can convey the favourable and unsatisfying aspects of each camera through advertising and help
customers
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to make a comparison between their choices.
Moreover
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, advertising is a way of encouragement that can manipulate
customers
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to become compulsive buyers. As a matter of fact,
people
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would be manipulated to follow the fad and new trends that are highly unlikely to be the essential requirements.
Hence
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, they would be just affected by the essential power of
advertisements
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.
On the other hand
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, some other factors would make
people
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reluctant to watch
advertisements
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.
Firstly
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, it is the repetition that would make
people
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unwilling to spend their precious time watching
advertisements
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. More explicitly, the more time
people
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be exposed to a repetitive advertisement, the more the sense of dissatisfaction would be enhanced among viewers. To illustrate, watching a special advertisement for several times in succession before interesting TV shows would act as a deterrent for
people
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to pay attention to them.
Consequently
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,
people
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are bound to change the channel in order to save time.
Furthermore
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, nowadays the outdated method of advertising is not attractive anymore. To put it differently,
people
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usually show a tendency to watch interesting graphical visions rather than watching classical
advertisements
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.
Therefore
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,
that is
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the reason that makes
people
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demotivated to pay attention to the old and ordinary
advertisements
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. To conclude, according to the above analysis, in spite of the fact that advertising is of critical importance in persuading
customers
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to buy their needs, from my perspective,
people
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are unwilling to pay attention to
advertisements
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.
This
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is mainly because not only are
advertisements
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repetitive, but they
also
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are outdated and dissatisfying.
Submitted by Elahe on

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Topic Vocabulary:
  • persuade
  • promote
  • attract
  • influence
  • impact
  • consumerism
  • commercialism
  • market
  • product
  • brand
  • endorsement
  • manipulative
  • saturated
  • overwhelmed
  • repetitive
  • distracting
  • irrelevant
  • exaggerated
  • misleading
  • desensitized
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