Many companies today sponsor sports as a way of advertising themselves. Some people think that this is a good thing for the world of sport. To what extend do you agree or disagree?

In the modern era, as

sports

are very popular among

people

of all ages, advertising

companies

take advantage by promoting their

products

through these events. Indeed, sponsoring

sports

not only benefits the

companies

but

also

sports

as a whole .According to my opinion, the promotion of

sports

through

advertisement

is a good way to encourage

sports

stars and general

people

to indulge in it. Certainly, when a company sponsor frolic activities, it helps organiser cultivate

sportsman

and improve infrastructure along with help

companies

to promote their product on a wider scale. Of course to provide high-quality training to a

sports

team with special equipment, not possible without spending a huge amount of money.

For example

– In 1998 neither big

companies

sponsor Indian women hockey nor wants to connect their name with them.

Therefore

the organiser had to face many difficulties to train the team and organise the event.

In addition

to that

sports

are food for the brain and large of

people

watch

sports

. So if

companies

advertise their

products

through

sports

, they have a large audience and the acceptance rate of

products

are high.

For instance

– If a cricket wear wristband of some brand, his follower starts using that brand. So it's favourable for both

companies

as well as

sports

. On the flip side, along with these ,advantages it

also

has some adverse effect on society. As

people

blindly follow their favourite

sportsman

in that case whatever

advertisement

they do they start using that. So if

sportsman

promotes any alcohol or tobacco

products

kid/ young generation starts taking that without thinking about its severe effects.

For example

– A survey published in daily newspaper number of tobacco and alcohol consumption increased in kids after

sportsman

starts promoting these

products

. Along with

this

putting lots of

advertisement

on the ground, on the sidebars, on

sportsman

’s ,t-shirt some time make the watching experience verse, as

instead

of diverted to that

advertisement

. In conclusion, there is a significant advantage of sponsoring commercials in

sports

to nurture the

sportsman

and promote the

sports

globally and

also

promote commercial to large scale.