Many companies today sponsor sports as a way of advertising themselves. Some people think that this is a good thing for the world of sport. To what extend do you agree or disagree?

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In the modern era, as
sports
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are very popular among
people
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of all ages, advertising
companies
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take advantage by promoting their
products
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through these events. Indeed, sponsoring
sports
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not only benefits the
companies
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but
also
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sports
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as a whole .According to my opinion, the promotion of
sports
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through
advertisement
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is a good way to encourage
sports
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stars and general
people
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to indulge in it. Certainly, when a company sponsor frolic activities, it helps organiser cultivate
sportsman
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and improve infrastructure along with help
companies
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to promote their product on a wider scale. Of course to provide high-quality training to a
sports
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team with special equipment, not possible without spending a huge amount of money.
For example
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– In 1998 neither big
companies
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sponsor Indian women hockey nor wants to connect their name with them.
Therefore
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the organiser had to face many difficulties to train the team and organise the event.
In addition
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to that
sports
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are food for the brain and large of
people
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watch
sports
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. So if
companies
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advertise their
products
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through
sports
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, they have a large audience and the acceptance rate of
products
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are high.
For instance
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– If a cricket wear wristband of some brand, his follower starts using that brand. So it's favourable for both
companies
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as well as
sports
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. On the flip side, along with these ,advantages it
also
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has some adverse effect on society. As
people
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blindly follow their favourite
sportsman
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in that case whatever
advertisement
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they do they start using that. So if
sportsman
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promotes any alcohol or tobacco
products
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kid/ young generation starts taking that without thinking about its severe effects.
For example
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– A survey published in daily newspaper number of tobacco and alcohol consumption increased in kids after
sportsman
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starts promoting these
products
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. Along with
this
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putting lots of
advertisement
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on the ground, on the sidebars, on
sportsman
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’s ,t-shirt some time make the watching experience verse, as
instead
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of diverted to that
advertisement
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. In conclusion, there is a significant advantage of sponsoring commercials in
sports
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to nurture the
sportsman
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and promote the
sports
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globally and
also
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promote commercial to large scale.
Submitted by manasvimahant on

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Topic Vocabulary:
  • sponsorship
  • advertisement
  • financial support
  • visibility
  • popularity
  • athletes
  • excel
  • healthy competition
  • commercialization
  • fair competition
  • profits
  • well-being
  • exclusion
  • less popular sports
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