Large businesses have big budgets for marketing and promotion and as a result, people gravitate towards buying their products. What problems does this cause? What could be done to encourage people to buy local products?

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In recent years, many big national
as well as international corporations
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, as well as international corporations,
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have spent a huge amount of money on marketing and promotion.
Hence
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,
customers
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will have a tendency to buy the
products
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that they often see on social
media
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. As a consequence, many small
firms
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will be closed and those large
companies
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will become dominant in the market. In
this
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essay, I will give my own opinion as well as suggest some steps that may be helpful to encourage buyers to choose local
products
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.
First
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and foremost,
customers
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easily shape their thoughts for what they have seen on
the
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apply
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TV or other social
media
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.
Thus
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, whenever people need any items for their life, they often think about the
products
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of those
firms
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which they have heard many times
on
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in
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the advertisements. Due to
this
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reason, many local
companies
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can not sell their
products
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to potential
customers
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even though the
quality
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of their
products
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is really excellent. That leads to bankruptcy for many small
firms
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, and hundreds or even thousands
people
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of people
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will be out of work for a long time.
Furthermore
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, if many small
companies
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run out of business,
then
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large corporations will become the monopoly for that brand of the market. As a consequence,
customers
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have to pay a high price for the
products
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even though the real
quality
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does not live up to that price.
On the other hand
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, there are some solutions to boost the sales for many local
companies
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.
First
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of all, there should be more campaigns to encourage people to choose local
products
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. That means local enterprises should carry out some more events to help
customers
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realize the real
quality
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of their goods ,
for example
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, samples can be given freely to passers-by by the
salers
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sales
sellers
. When
customers
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have more choice to think about, they will weigh up the pros and cons before purchasing any
products
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.
Hence
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, local
products
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with high
quality
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can have chances to access potential
customers
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.
Finally
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, the Government should adjust the frequency of large
companies
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' advertisements on Social networks or mass
media
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by raising the taxes for each advertisement which will be shown on the golden time and has the duration
for
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of
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more than one minute. In short, buyers always tend to buy those items especially
products
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of large groups that they often see on social networks or mass
media
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.
Hence
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, small
companies
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should hold more events to boost
the
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apply
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sales and the government
also
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give those small
firms
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a hand to avoid the monopoly of many large corporations.
Submitted by dangnguyen07091994 on

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Topic Vocabulary:
  • over-reliance
  • disrupts
  • entrepreneurship
  • economic diversity
  • monopolistic
  • financial power
  • homogenization
  • awareness campaigns
  • tax incentives
  • sustainability
  • artisan
  • eco-friendly
  • dominate
  • innovation
  • stifle
  • richness
  • cultures
  • traditions
  • highlighting
  • distinguish
  • superior
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