In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development?

Companies greatly use advertisements to promote their

products

, indicating that they are innovative and show off some characteristics

of

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apply

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them

Correct pronoun usage

apply

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. I firmly think that

this

action is a negative development as it might result in lying people to profit and obtain more revenues. It is a fact that companies are involved in a cutthroat world, and they are always looking for standing out from their rivals.

This

leads to

try

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trying

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to gain more clients by making up new creations.

However

, many times businesses violate the trust of the audience as they advert their

products

pointing out inexistent, and perhaps unreal, characteristics. Take

for example

the famous brand Apple,

this

company launches an

IPhone

Correct your spelling

iPhone

each year, emphasising that their batteries

last

two days, and users will not have to charge their smartphones.

Nevertheless

, it has been proved that

this

highlighted feature of

Correct your spelling

iPhone

IPhone

Correct article usage

the IPhone

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does not work as many clients have demanded Apple around the globe. It can be argued that it happens because Apple

compete

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competes

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with other brands,

such

as Samsung and Huawei, even if it means to deceive. In my opinion,

this

type of advertising is totally negative. Indeed, societies already mistrust businesses, and these actions only make the situation worse. Many people can easily believe in the ads that they saw on TV commercials or on the Internet, and they might get disappointed with the brands or even with themselves when they realise that they purchased a product

which

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that

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did not fulfil its description. I would argue that businesses ought to

advert

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advertise

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their

products

honestly and give proofs through certificates that the features of their

products

are authentic. To sum up, companies are using all their means to get more clients. It is unfair to promote fake characteristics and deceive people,

therefore

, I am convinced that business practices should be improved in relation to advertising campaigns.