In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development?

Companies greatly use advertisements to promote their
products
, indicating that they are innovative and show off some characteristics
of
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apply
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them
Correct pronoun usage
apply
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. I firmly think that
this
action is a negative development as it might result in lying people to profit and obtain more revenues. It is a fact that companies are involved in a cutthroat world, and they are always looking for standing out from their rivals.
This
leads to
try
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trying
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to gain more clients by making up new creations.
However
, many times businesses violate the trust of the audience as they advert their
products
pointing out inexistent, and perhaps unreal, characteristics. Take
for example
the famous brand Apple,
this
company launches an
IPhone
Correct your spelling
iPhone
each year, emphasising that their batteries
last
two days, and users will not have to charge their smartphones.
Nevertheless
, it has been proved that
this
highlighted feature of
Correct your spelling
iPhone
IPhone
Correct article usage
the IPhone
show examples
does not work as many clients have demanded Apple around the globe. It can be argued that it happens because Apple
compete
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competes
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with other brands,
such
as Samsung and Huawei, even if it means to deceive. In my opinion,
this
type of advertising is totally negative. Indeed, societies already mistrust businesses, and these actions only make the situation worse. Many people can easily believe in the ads that they saw on TV commercials or on the Internet, and they might get disappointed with the brands or even with themselves when they realise that they purchased a product
which
Correct pronoun usage
that
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did not fulfil its description. I would argue that businesses ought to
advert
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advertise
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their
products
honestly and give proofs through certificates that the features of their
products
are authentic. To sum up, companies are using all their means to get more clients. It is unfair to promote fake characteristics and deceive people,
therefore
, I am convinced that business practices should be improved in relation to advertising campaigns.
Submitted by yancyvillarroelosorio on

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    • Sentence 1 - Background statement
    • Sentence 2 - Detailed background statement
    • Sentence 3 - Thesis
    • Sentence 4 - Outline sentence
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    • Sentence 1 - Topic sentence
    • Sentence 2 - Example
    • Sentence 3 - Discussion
    • Sentence 4 - Conclusion
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    • Sentence 1 - Topic sentence
    • Sentence 2 - Example
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    • Sentence 1 - Summary
    • Sentence 2 - Restatement of thesis
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Topic Vocabulary:
  • emphasise
  • advertising
  • products
  • innovation
  • competitive strategy
  • consumer dissatisfaction
  • value
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