In their advertising, businesses nowadays usually emphasise that their product are new in some way, Why is this? Do you think it is a positive or negative development?

Endorsing a product through
advertisements
is not new to mankind. Nowadays,
however
, an increasing number of
businesses
are advertising their
products
by claiming that they are novel as
compare
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compared
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to the others. In
this
essay, I will discuss the reason behind
this
approach
,
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apply
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and will explain that despite recognising the fact that these marketing tactics are fruitful, I feel that
this
is not a positive development.
To begin
with, growing competition, among similar
kind
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kinds
show examples
of
businesses
, is one of the major reasons behind the way advertising is being done these days. Unfortunately,
this
is the reality of the modern world that due to the increasing number of competitors,
products
are becoming
out-dated
Correct your spelling
outdated
show examples
now quicker than ever, which urges the owners to keep introducing new features
,
Remove the comma
apply
show examples
and advertise them in order to attract more buyers. Mobile phone companies,
for instance
, are the biggest rivals from the
last
two decades, who are always looking to make their
products
and
advertisements
as innovative as possible. One of the mobile-tech companies "Apple", recently launched a
third
camera to their
iphone
Correct your spelling
iPhone
, which apparently of not
any
Correct quantifier usage
no
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particular use.
However
, just by making the appearance more interesting, and spending $50 million dollars on its marketing,
company's
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the company's
show examples
overall revenue has been increased
upto
Correct your spelling
up to
one
hundered
Correct your spelling
hundred
billion dollars. Henceforth, it is an undeniable fact that novelty
Change preposition
apply
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in
Correct your spelling
is
show examples
always attracts more customers.
On the contrary
, small
businesses
with
high
Add a hyphen
high-quality
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quality
products
are affecting in a
horrendious
Correct your spelling
horrendous
way. Those, who can't spend a handsome amount of money, are unable to secure any profit,
however
,
laest
Correct your spelling
latest
last
quality
products
are able to
stand-out
Correct your spelling
stand out
show examples
, because of the "False-
advertisements
". Kylie Jenner a giant of
make-up
Add an article
the make-up
show examples
industry,
for instance
, spent a mouth dropping amount of money on the launch of her average
quality
skin care
Correct your spelling
skincare
show examples
brand, while several superior
quality
small brands can't even dream of having
such
huge
Correct article usage
a huge
show examples
customer base; due to the lack of budget for marketing. These
kind
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kinds
show examples
of
advertisements
are making it so hard for small business owners to keep up with their sales. In conclusion, where
rise
Add an article
the rise
a rise
show examples
in competition is forcing companies to add novelty to their
products
and
advertisements
,
this
approach is
also
giving birth to the term "False-
advertisements
", which is ultimately harming the growth of small
businesses
.
Submitted by naeemsaddiqa on

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