In their advertising, businesses nowadays usually emphasise that their product are new in some way, Why is this? Do you think it is a positive or negative development?

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Endorsing a product through
advertisements
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is not new to mankind. Nowadays,
however
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, an increasing number of
businesses
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are advertising their
products
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by claiming that they are novel as
compare
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compared
show examples
to the others. In
this
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essay, I will discuss the reason behind
this
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approach
,
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apply
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and will explain that despite recognising the fact that these marketing tactics are fruitful, I feel that
this
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is not a positive development.
To begin
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with, growing competition, among similar
kind
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kinds
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of
businesses
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, is one of the major reasons behind the way advertising is being done these days. Unfortunately,
this
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is the reality of the modern world that due to the increasing number of competitors,
products
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are becoming
out-dated
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outdated
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now quicker than ever, which urges the owners to keep introducing new features
,
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apply
show examples
and advertise them in order to attract more buyers. Mobile phone companies,
for instance
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, are the biggest rivals from the
last
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two decades, who are always looking to make their
products
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and
advertisements
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as innovative as possible. One of the mobile-tech companies "Apple", recently launched a
third
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camera to their
iphone
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iPhone
, which apparently of not
any
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no
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particular use.
However
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, just by making the appearance more interesting, and spending $50 million dollars on its marketing,
company's
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the company's
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overall revenue has been increased
upto
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up to
one
hundered
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hundred
billion dollars. Henceforth, it is an undeniable fact that novelty
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apply
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in
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is
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always attracts more customers.
On the contrary
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, small
businesses
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with
high
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high-quality
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quality
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products
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are affecting in a
horrendious
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horrendous
way. Those, who can't spend a handsome amount of money, are unable to secure any profit,
however
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,
laest
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latest
last
quality
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products
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are able to
stand-out
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stand out
show examples
, because of the "False-
advertisements
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". Kylie Jenner a giant of
make-up
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the make-up
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industry,
for instance
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, spent a mouth dropping amount of money on the launch of her average
quality
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skin care
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skincare
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brand, while several superior
quality
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small brands can't even dream of having
such
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huge
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a huge
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customer base; due to the lack of budget for marketing. These
kind
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kinds
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of
advertisements
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are making it so hard for small business owners to keep up with their sales. In conclusion, where
rise
Add an article
the rise
a rise
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in competition is forcing companies to add novelty to their
products
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and
advertisements
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,
this
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approach is
also
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giving birth to the term "False-
advertisements
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", which is ultimately harming the growth of small
businesses
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.
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