More and more people want to buy famous brands with clothes, cars and other items. What are the reasons? Do you think it is a positive or negative development?

Agreeable to the order of the day, a large number of
people
the world over are interested in purchasing branded
products
,
such
as vehicles, perfumes, attires to name but a few.
This
tendency is increasing mainly because of the desire to update themselves and flaunt in front of others.
However
, I wholeheartedly feel that it is a negative development down to having disastrous repercussions on society and individual life. One of the compelling reasons for buying branded items is to cope with the modern world.
In other words
, if an individual uses non-branded and old-fashioned things, he or she would feel uncomfortable mingling with others who use state-of-the-art
products
regularly. To cite an example, an empirical study conducted by Oxford University reveals that 95% of students change their well-functioning mobile phones only because their friends have up-to-date version’s cell phones. As well as that inasmuch as having renowned branded
products
reflects upper social class and prestige,
people
want to buy those to show off. Researchers of many countries have found that 90% of items are purchased without having any need.
Therefore
, so as to update and increase the prestige individuals are more likely to buy famous branded things. Plausible though there are reasons for using branded items,
this
type of tendency has many negative ramifications.
First
of all, the habit of squandering money on unnecessary things would increase the financial burden, causing stress in life. To illustrate, if
people
continuously buy advanced gizmos at an exorbitant price, there is a high chance of falling into debt, creating many problems in their personal lives. Apart from that, a huge amount of unnecessary
products
are produced down to having increasing demands that have many detrimental effects on the environment. To exemplify, global temperature increases by 2% annually only because of meeting the unwarranted demand of modern society. In conclusion, in order to cope with the latest trend and increase the status,
people
are purchasing renowned branded
products
that habit is surely a negative development.
Submitted by shawlin90 on

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Use cohesive linking words accurately and appropriately

Linking words are very important in your essay.

To score effectively on your IELTS exam, you should make an effort to implement short concise sentences coupled with linking words.

Almost every sentence in your essay should have a linking word of some sort.

In fact, the only sentences that can omit linking words are your background sentence and thesis.

Linking word examples:

  • firstly
  • secondly
  • thirdly
  • in additional
  • moreover
  • also
  • for example
  • for instance
  • therefore
  • however
  • although
  • even though
  • despite

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Topic Vocabulary:
  • Conspicuous consumption
  • Brand loyalty
  • Elitism
  • Marketing strategies
  • Consumer psychology
  • Purchase behavior
  • Economic stratification
  • Sustainability
  • Luxury goods
  • Peer influence
  • Global marketing
  • Brand equity
  • Materialistic values
  • Status symbol
  • Quality perception
  • Investment piece
  • Influencer culture
  • Exclusivity
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