In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development?

These days, more and more
businesses
are claiming their
products
to be new in a certain way, in their advertising.
This
essay will discuss some possible reasons why they do so and
also
some negative points of
this
development. Some
people
are crazy about having the latest and most trending things in their collection.
People
are more inclined towards
this
kind of
trend
more than ever before. Addressing consumers' demand is the biggest concern of
businesses
.
That is
the reason
businesses
emphasize
on
Change preposition
apply
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new features.
For instance
, having the latest version of cell phones is kind of a
trend
these days. No surprise, when newspapers, social media, and other advertising platforms advertise the latest version of cell phones so frequently.
Businesses
follow the
trend
of consumers, to gain more and more profit. It is hard for some
people
to resist the desire of having new things. More and more
people
these days try to follow the latest
trend
to maintain their status, which sometimes causes problems between parents and their children. Parents sometimes find it hard to fulfil their children's demands of having the latest stuff. Teenagers feel jealous when they see their friends with the latest version of cell phones and ask for the same from their parents. The
second
point is that
businesses
set high prices for
products
with new features. Even though new
products
are claimed to have new features, but they just differ slightly from the previous model.
People
expend more money to buy these new things without questioning themselves; do they need that? To conclude, new
products
are highly advertised to gain profit.
This
development has some negative effects on consumer society.
Submitted by Oliver on

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    • Sentence 1 - Background statement
    • Sentence 2 - Detailed background statement
    • Sentence 3 - Thesis
    • Sentence 4 - Outline sentence
  • Paragraph 2 - First supporting paragraph
    • Sentence 1 - Topic sentence
    • Sentence 2 - Example
    • Sentence 3 - Discussion
    • Sentence 4 - Conclusion
  • Paragraph 3 - Second supporting paragraph
    • Sentence 1 - Topic sentence
    • Sentence 2 - Example
    • Sentence 3 - Discussion
    • Sentence 4 - Conclusion
  • Paragraph 4 - Conclusion
    • Sentence 1 - Summary
    • Sentence 2 - Restatement of thesis
    • Sentence 3 - Prediction or recommendation

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Topic Vocabulary:
  • emphasise
  • advertising
  • products
  • innovation
  • competitive strategy
  • consumer dissatisfaction
  • value
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