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In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development?

#businesses #emphasise #products #development
These days, more and more
businesses
 are claiming their
products
 to be new in a certain way, in their advertising.
This
 essay will discuss some possible reasons why they do so and
also
 some negative points of
this
 development. Some
people
 are crazy about having the latest and most trending things in their collection.
People
 are more inclined towards
this
 kind of
trend
 more than ever before. Addressing consumers' demand is the biggest concern of
businesses
.
That is
 the reason
businesses
 emphasize
on
Change preposition
apply
show examples
new features.
For instance
, having the latest version of cell phones is kind of a
trend
 these days. No surprise, when newspapers, social media, and other advertising platforms advertise the latest version of cell phones so frequently.
Businesses
 follow the
trend
 of consumers, to gain more and more profit. It is hard for some
people
 to resist the desire of having new things. More and more
people
 these days try to follow the latest
trend
 to maintain their status, which sometimes causes problems between parents and their children. Parents sometimes find it hard to fulfil their children's demands of having the latest stuff. Teenagers feel jealous when they see their friends with the latest version of cell phones and ask for the same from their parents. The
second
 point is that
businesses
 set high prices for
products
 with new features. Even though new
products
 are claimed to have new features, but they just differ slightly from the previous model.
People
 expend more money to buy these new things without questioning themselves; do they need that? To conclude, new
products
 are highly advertised to gain profit.
This
 development has some negative effects on consumer society.
Submitted by Oliver on

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To get an excellent score in the IELTS Task 2 writing section, one of the easiest and most effective tips is structuring your writing in the most solid format. A great argument essay structure may be divided to four paragraphs, in which comprises of four sentences (excluding the conclusion paragraph, which comprises of three sentences).

For we to consider an essay structure a great one, it should be looking like this:

  • Paragraph 1 - Introduction
    • Sentence 1 - Background statement
    • Sentence 2 - Detailed background statement
    • Sentence 3 - Thesis
    • Sentence 4 - Outline sentence
  • Paragraph 2 - First supporting paragraph
    • Sentence 1 - Topic sentence
    • Sentence 2 - Example
    • Sentence 3 - Discussion
    • Sentence 4 - Conclusion
  • Paragraph 3 - Second supporting paragraph
    • Sentence 1 - Topic sentence
    • Sentence 2 - Example
    • Sentence 3 - Discussion
    • Sentence 4 - Conclusion
  • Paragraph 4 - Conclusion
    • Sentence 1 - Summary
    • Sentence 2 - Restatement of thesis
    • Sentence 3 - Prediction or recommendation

Our recommended essay structure above comprises of fifteen (15) sentences, which will make your essay approximately 250 to 275 words.

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Topic Vocabulary:
  • emphasise
  • advertising
  • products
  • innovation
  • competitive strategy
  • consumer dissatisfaction
  • value
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