In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development?

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These days, more and more
businesses
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are claiming their
products
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to be new in a certain way, in their advertising.
This
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essay will discuss some possible reasons why they do so and
also
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some negative points of
this
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development. Some
people
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are crazy about having the latest and most trending things in their collection.
People
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are more inclined towards
this
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kind of
trend
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more than ever before. Addressing consumers' demand is the biggest concern of
businesses
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.
That is
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the reason
businesses
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emphasize
on
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apply
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new features.
For instance
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, having the latest version of cell phones is kind of a
trend
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these days. No surprise, when newspapers, social media, and other advertising platforms advertise the latest version of cell phones so frequently.
Businesses
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follow the
trend
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of consumers, to gain more and more profit. It is hard for some
people
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to resist the desire of having new things. More and more
people
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these days try to follow the latest
trend
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to maintain their status, which sometimes causes problems between parents and their children. Parents sometimes find it hard to fulfil their children's demands of having the latest stuff. Teenagers feel jealous when they see their friends with the latest version of cell phones and ask for the same from their parents. The
second
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point is that
businesses
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set high prices for
products
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with new features. Even though new
products
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are claimed to have new features, but they just differ slightly from the previous model.
People
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expend more money to buy these new things without questioning themselves; do they need that? To conclude, new
products
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are highly advertised to gain profit.
This
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development has some negative effects on consumer society.
Submitted by Oliver on

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For we to consider an essay structure a great one, it should be looking like this:

  • Paragraph 1 - Introduction
    • Sentence 1 - Background statement
    • Sentence 2 - Detailed background statement
    • Sentence 3 - Thesis
    • Sentence 4 - Outline sentence
  • Paragraph 2 - First supporting paragraph
    • Sentence 1 - Topic sentence
    • Sentence 2 - Example
    • Sentence 3 - Discussion
    • Sentence 4 - Conclusion
  • Paragraph 3 - Second supporting paragraph
    • Sentence 1 - Topic sentence
    • Sentence 2 - Example
    • Sentence 3 - Discussion
    • Sentence 4 - Conclusion
  • Paragraph 4 - Conclusion
    • Sentence 1 - Summary
    • Sentence 2 - Restatement of thesis
    • Sentence 3 - Prediction or recommendation

Our recommended essay structure above comprises of fifteen (15) sentences, which will make your essay approximately 250 to 275 words.

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Topic Vocabulary:
  • emphasise
  • advertising
  • products
  • innovation
  • competitive strategy
  • consumer dissatisfaction
  • value
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