Large companies use sports events to promote their products. Some people think this has a negative impact on sports. To what extent do you agree or disagree?

Nowadays, different organizations create awareness of their brand using various means. One of the ways they do

this

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is by leveraging on

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sports

Add an article

a sports

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occasion

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occasions

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.

Although

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some argue that it has a negative effect, I strongly disagree because these companies sponsor and promote

such

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sports

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programs. Most

sports

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events require a great number of finances allocated to them in order for them to be successful. It is no doubt that more than 50% are sponsored by big organizations. Even though multinational corporations use

this

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in turn

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, in turn,

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to promote their commodity, in my

opinion

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,opinion

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it is of mutual benefit to the organizers of

these occasion

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this occasion

these occasions

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.

For instance

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, DSTV is known as one of the biggest sponsors of the world FIFA games and are known

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to

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contribute about 1 billion dollars each year. The more big companies use

sports

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events for adverts, the more finances generated.

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, these large companies help to create awareness of the

sports

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events in return. They create a viewers platform and promote different types of

sports

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on their products, so when people purchase their goods or see them in stores, they become unconsciously aware of them. Some even go as far as making souvenirs in the shapes of the

sports

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.

For example

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, in the

last

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World Cup,

Coca-Cola

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the Coca-Cola

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company used stickers with the inscription FIFA 2020 on their soda bottles

instead

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of the conventional ones. The more people saw or used these products, the more conscious they became of the

sports

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activities. To conclude, using

sports

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ceremonies as an opportunity to promote

commodity

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commodities

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by big institutions is more beneficial as they finance these programs as well as promote them. Without their support, they most likely would not be as successful as we see today.