In their advertising, businesses nowadays usually emphasize that their products are new in some way. why is this? do you think it is a positive or negative development?

In recent years, competitions between

companies

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to promote their

products

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by highlighting novelty have become intensified.

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is because those sales points are motivation to consumers and gather the attention of the public. I believe

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tendency has a positive outcome for the following reason.

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of all, the reason why corporations underline the newness of

products

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is in part because it stimulates buyers' intentions to purchase

products

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. Since the public consider new items are supposed to obtain high and versatile functions, they tend to choose newer models

so

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to

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that avoid making mistakes.

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, fresh

products

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are able to gain attention from the citizens. In commercials, businesses need to distinguish their

products

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from other items, aiming at giving a considerable impression to viewers. In

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sense, new functions or colours are points that facilitate

companies

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to promote. Regarding

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trend, I argue

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brings about a positive result because

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phenomenon encourages

companies

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' competition to pursue progress for achieving better and newer services. Advancements developed by corporations allow customers to receive much more efficient

products

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which suit to price.

For example

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, Mitsui, the major Japanese company of hover, invented the lightest hover in the industry, resulting in a good reputation by people.

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, in the

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year, another conventional hover company started to sell lighter hovers at a cheaper price. After that, Mitsui reinvented better

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, and

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competition led to a drastic price down in the hover industry. As

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example illustrates, competitions trigger comfortable environments for buyers. In conclusion, corporations highlight the newness of

products

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because it inspires consumers to buy their

products

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and gives a substantial impression in advertisements. In my opinion,

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has a positive effect because it promotes competition among

companies

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.