In their advertising, businesses nowadays usually emphasize that their products are new in some way. why is this? do you think it is a positive or negative development?

In recent years, competitions between

companies

to promote their

products

by highlighting novelty have become intensified.

This

is because those sales points are motivation to consumers and gather the attention of the public. I believe

this

tendency has a positive outcome for the following reason.

First

of all, the reason why corporations underline the newness of

products

is in part because it stimulates buyers' intentions to purchase

products

. Since the public consider new items are supposed to obtain high and versatile functions, they tend to choose newer models

so

Correct your spelling

to

show examples

that avoid making mistakes.

Furthermore

, fresh

products

are able to gain attention from the citizens. In commercials, businesses need to distinguish their

products

from other items, aiming at giving a considerable impression to viewers. In

this

sense, new functions or colours are points that facilitate

companies

to promote. Regarding

this

trend, I argue

this

brings about a positive result because

this

phenomenon encourages

companies

' competition to pursue progress for achieving better and newer services. Advancements developed by corporations allow customers to receive much more efficient

products

which suit to price.

For example

, Mitsui, the major Japanese company of hover, invented the lightest hover in the industry, resulting in a good reputation by people.

However

, in the

next

year, another conventional hover company started to sell lighter hovers at a cheaper price. After that, Mitsui reinvented better

products

, and

this

competition led to a drastic price down in the hover industry. As

this

example illustrates, competitions trigger comfortable environments for buyers. In conclusion, corporations highlight the newness of

products

because it inspires consumers to buy their

products

and gives a substantial impression in advertisements. In my opinion,

this

has a positive effect because it promotes competition among

companies

.