Consumers are faced with increasing numbers of advertisements from competing companies. To what extent do you think consumers are influenced by advertisements? What measures can be taken to protect them? Give reasons for your answer and include any relevant examples from your own knowledge or experience.

Advertisements have become one of the key reasons behind any commodities success in today's world. Due to
this
, often consumers have to face multiple ads from companies.
This
can lead to wrong influence among the population. In
this
essay, we will discuss how do customers get influenced and what can be employed in order to make them safe from fake articles. Companies have been bombarding normal people with numerous commercials which have had their own effect. These displays can be misleading sometimes, as in many cases the products shown in the reel are not at all similar to the real ones. To illustrate, in many commercials of cars, it is shown performing off-road stunts which is not better for the car in the real world. Another reason which can be highlighted is, some industries can build peer pressure over a specific age by including famous personalities in the bulletins.
For instance
, alcohol brands often hire prominent characters for the promotion of the brand among teenagers which is actually very appalling.
This
can be brought to a halt by some serious actions taken by the government.
Firstly
, there should be regulations over the difference between reel and real products. If the difference between both is much higher
then
impositions should be applied to
such
establishments.
Secondly
, if any product is having an influence over a specific generation of the society with wrongdoings,
then
immediately
such
organizations should be banned.
This
can demotivate the owners who are trying to sell their merchandise in an unsound method. To sum up, commercials are a part of the modern lifestyle nowadays. They can have merits like an increasing market for more competition as well as demerits as fake or misleading adverts. The demerits should be controlled by the specific bodies of government in order to protect the local community.
Submitted by Akash on

Unauthorized use and/or duplication of this material without express and written permission from this site’s author and/or owner is strictly prohibited. Excerpts and links may be used, provided that full and clear credit is given to Writing9 with appropriate and specific direction to the original content.

Fully explain your ideas

To get an excellent score in the IELTS Task 2 writing section, one of the easiest and most effective tips is structuring your writing in the most solid format. A great argument essay structure may be divided to four paragraphs, in which comprises of four sentences (excluding the conclusion paragraph, which comprises of three sentences).

For we to consider an essay structure a great one, it should be looking like this:

  • Paragraph 1 - Introduction
    • Sentence 1 - Background statement
    • Sentence 2 - Detailed background statement
    • Sentence 3 - Thesis
    • Sentence 4 - Outline sentence
  • Paragraph 2 - First supporting paragraph
    • Sentence 1 - Topic sentence
    • Sentence 2 - Example
    • Sentence 3 - Discussion
    • Sentence 4 - Conclusion
  • Paragraph 3 - Second supporting paragraph
    • Sentence 1 - Topic sentence
    • Sentence 2 - Example
    • Sentence 3 - Discussion
    • Sentence 4 - Conclusion
  • Paragraph 4 - Conclusion
    • Sentence 1 - Summary
    • Sentence 2 - Restatement of thesis
    • Sentence 3 - Prediction or recommendation

Our recommended essay structure above comprises of fifteen (15) sentences, which will make your essay approximately 250 to 275 words.

Discover more tips in The Ultimate Guide to Get a Target Band Score of 7+ »— a book that's free for 🚀 Premium users.

Topic Vocabulary:
  • advertising campaign
  • celebrity endorsement
  • psychological manipulation
  • emotional appeal
  • targeted advertisement
  • digital marketing
  • social proof
  • peer review
  • consumer trust
  • brand loyalty
  • misleading advertisement
  • government regulation
  • consumer protection
  • media literacy
  • ad-blocker
  • privacy settings
  • informed choice
  • critical thinking
  • marketing tactics
  • consumer awareness
What to do next:
Look at other essays: