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In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development?

#businesses #emphasise #products #development
It is becoming increasingly common for
companies
 to place focus on the novelty of their
products
. In my opinion,
this
 has its basis in the psychology of
consumer
 behaviour and is generally a negative development. The reason many marketing departments present their
products
 as new is that they are hoping to incentivise increased
consumer
 demand. One of the chief principles of business is that
products
 must meet a real customer need, and ideally, be unique in some way. As an illustration, the marketing of electronic automobiles made by Tesla highlights that they are different from any traditional cars and
this
 offers novel benefits for the environment and the individual motorist.
This
 strategy created a niche in the automobile industry that
they
Correct pronoun usage
apply
show examples
eventually expanded to become one of the largest corporations in the world. It follows that every business attempts to present their
products
 as new to inspire interest and compel demand. There are exceptions, as in the case of Tesla mentioned above,
however
,
this
 trend generally leads to disingenuous ads and
consumer
 fatigue. Most
companies
 framing their
products
 as new in some aspect are actually attempting to mislead the citizenry.
This
 is often the case with soft drink
companies
 like Coca Cola and Pepsi that regularly rebrand their bottles and cans to give the appearance of novelty. These tactics are recognisably dishonest and audiences are rarely convinced. The net effect is that customers become tired of watching ads for familiar
products
 pretending to be innovative. For many customers,
this
 often provokes a growing feeling of apathy and disinterest towards the exploitive methods of advertisers. To conclude, the reason many marketing agencies position their
products
 as new lies in the importance of
consumer
 psychology and the cynical impact
this
 has in the aggregate is negative. More savvy
companies
 often eschew
this
 trend to produce honest advertisements.
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For we to consider an essay structure a great one, it should be looking like this:

  • Paragraph 1 - Introduction
    • Sentence 1 - Background statement
    • Sentence 2 - Detailed background statement
    • Sentence 3 - Thesis
    • Sentence 4 - Outline sentence
  • Paragraph 2 - First supporting paragraph
    • Sentence 1 - Topic sentence
    • Sentence 2 - Example
    • Sentence 3 - Discussion
    • Sentence 4 - Conclusion
  • Paragraph 3 - Second supporting paragraph
    • Sentence 1 - Topic sentence
    • Sentence 2 - Example
    • Sentence 3 - Discussion
    • Sentence 4 - Conclusion
  • Paragraph 4 - Conclusion
    • Sentence 1 - Summary
    • Sentence 2 - Restatement of thesis
    • Sentence 3 - Prediction or recommendation

Our recommended essay structure above comprises of fifteen (15) sentences, which will make your essay approximately 250 to 275 words.

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Topic Vocabulary:
  • emphasise
  • advertising
  • products
  • innovation
  • competitive strategy
  • consumer dissatisfaction
  • value
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