In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development?

It is becoming increasingly common for

companies

to place focus on the novelty of their

products

. In my opinion,

this

has its basis in the psychology of

consumer

behaviour and is generally a negative development. The reason many marketing departments present their

products

as new is that they are hoping to incentivise increased

consumer

demand. One of the chief principles of business is that

products

must meet a real customer need, and ideally, be unique in some way. As an illustration, the marketing of electronic automobiles made by Tesla highlights that they are different from any traditional cars and

this

offers novel benefits for the environment and the individual motorist.

This

strategy created a niche in the automobile industry that

they

Correct pronoun usage

apply

show examples

eventually expanded to become one of the largest corporations in the world. It follows that every business attempts to present their

products

as new to inspire interest and compel demand. There are exceptions, as in the case of Tesla mentioned above,

however

,

this

trend generally leads to disingenuous ads and

consumer

fatigue. Most

companies

framing their

products

as new in some aspect are actually attempting to mislead the citizenry.

This

is often the case with soft drink

companies

like Coca Cola and Pepsi that regularly rebrand their bottles and cans to give the appearance of novelty. These tactics are recognisably dishonest and audiences are rarely convinced. The net effect is that customers become tired of watching ads for familiar

products

pretending to be innovative. For many customers,

this

often provokes a growing feeling of apathy and disinterest towards the exploitive methods of advertisers. To conclude, the reason many marketing agencies position their

products

as new lies in the importance of

consumer

psychology and the cynical impact

this

has in the aggregate is negative. More savvy

companies

often eschew

this

trend to produce honest advertisements.