Some people says that adverting is extremely successful at persuading us to buy things. Other people thinks that advertising is so common that we no longer to pay attention to it. Discuss both sides of view and give your own opinion.
Advertising is
one
of the things that has become prevalent in our society Use synonyms
today
and its all-encompassing nature has been Use synonyms
further
exacerbated by our reliance on modern technology Linking Words
today
. I do believe in the power it has when influencing Use synonyms
one
’s purchasing decisions. Use synonyms
However
, it is important that it must be done right to be able to unleash its full potential.
Linking Words
Firstly
, I will be looking into the aspects of advertising that has made it so powerful. Linking Words
One
thing that Use synonyms
advertisements
benefit from Use synonyms
today
is the internet. Many big technology companies Use synonyms
such
as Google, Facebook and Amazon collect data from our browsing habits Linking Words
such
as the websites we visit, the items we click on and the duration we spend on a website. Linking Words
This
data is more commonly known as cookies. With Linking Words
this
data, they are able to create a personal profile for each individual and use that to personalise and tailor Linking Words
advertisements
. Use synonyms
For
Linking Words
example
, if Use synonyms
one
was shopping for handbags online, all they would see in the advertisement ecosystem would be handbags. It is Use synonyms
this
nature of personalising Linking Words
advertisements
that Use synonyms
makes
them powerful as they make you more likely to buy things. Change the verb form
make
Furthermore
, Linking Words
advertisements
nowadays use a variety of techniques to elicit various emotions by depicting different situations and selling the upsides. Use synonyms
For
Linking Words
example
, a recent Heineken commercial capitalised on the Euro 2020 tournament to show a group of friends having fun while drinking Heineken and watching football to make more consumers interested in buying their beer over their competitors’. Another advertisement for diapers used a scene of a mother easily changing her baby’s diapers and heaving a sigh of relief using Use synonyms
this
particular brand. Linking Words
This
would have made parents more likely to buy Linking Words
this
brand to reduce some of the stress they experience when taking care of a baby. These are just two aspects of advertising that have made it so powerful in influencing ones purchasing decisions Linking Words
today
.
Use synonyms
However
, when advertising is overdone and done in Linking Words
a
wrong way, people no longer pay attention to it and may even boycott the product Correct article usage
the
that is
being advertised. The important thing with advertising is that it has to be done with the correct frequency. Too few Linking Words
ads
may not result in the desired outcome of increasing purchases. Use synonyms
On the other hand
, too many Linking Words
ads
will shun people away. Use synonyms
One
Use synonyms
such
Linking Words
example
is advertising on the popular video-sharing platform, YouTube. Nowadays many videos have multiple Use synonyms
ads
in the middle of the video and in many Use synonyms
cases
these Add a comma
,cases
ads
cannot be skipped. Use synonyms
This
results in viewers being unhappy with the Linking Words
ads
and creates a negative effect for the company as lesser people will buy their products. Use synonyms
Moreover
, Linking Words
ads
have to be properly placed for them to be effective. No Use synonyms
one
wants a page full ad taking up their screen when they are reading news or browsing other websites. Another thing that advertisers have to keep in mind is designing the advertisement correctly. Use synonyms
Pepsi
is a notable culprit for not designing Use synonyms
their
Correct pronoun usage
its
ads
correctly. Use synonyms
One
Use synonyms
such
Linking Words
example
is an ad Use synonyms
few
years ago where Kendall Jenner, a famous celebrity, handed a white police officer a can of Change the article
a few
Pepsi
. The ad Use synonyms
also
involved imagery of the Black Lives Matter movement where they were protesting police brutality. Wanting to promote a message of peace and unity, Linking Words
Pepsi
Use synonyms
instead
faced a huge backlash as they were called out for trivialising the movement. More recently, Linking Words
Pepsi
Use synonyms
also
suffered when Cristiano Ronaldo, the famous footballer, moved two bottles of Linking Words
Pepsi
away from the camera from their well-placed product placement spot during a press conference in the Euro 2020 tournament. Ronaldo moved the bottles as he did not want to promote Use synonyms
Pepsi
to his fans, a product that he himself does not consume. Use synonyms
This
action caused Linking Words
Pepsi
to lose approximately $4B USD in the stock market. Use synonyms
Thus
, when advertising is not done correctly, it has a negative effect on its success.
All in all, I still believe that advertising is extremely successful in persuading us to buy things. When it is done correctly, like the company Apple Linking Words
who
has branded themselves and their products as meant for creatives and game changers, it has a lot of power. Correct pronoun usage
apply
Furthermore
, many companies like Google and Linking Words
Today
(the newspaper) sustain their search engine and newspaper respectively via Use synonyms
advertisements
. These instances give Use synonyms
advertisements
the biggest endorsements and testament to Use synonyms
its
success in influencing our purchasing decisions. For if they were not powerful, they would not be kept in use even Correct pronoun usage
their
today
.Use synonyms
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Include an introduction and conclusion
A conclusion is essential for IELTS writing task 2. It is more important than most people realise. You will be penalised for missing a conclusion in your IELTS essay.
The easiest paragraph to write in an essay is the conclusion paragraph. This is because the paragraph mostly contains information that has already been presented in the essay – it is just the repetition of some information written in the introduction paragraph and supporting paragraphs.
The conclusion paragraph only has 3 sentences:
- Summary
- Restatement of thesis
- Prediction or recommendation
Example:
To summarize, a robotic teacher does not have the necessary disciple to properly give instructions to students and actually works to retard the ability of a student to comprehend new lessons. Therefore, it is clear that the idea of running a classroom completely by a machine cannot be supported. After thorough analysis on this subject, it is predicted that the adverse effects of the debate over technology-driven teaching will always be greater than the positive effects, and because of this, classroom teachers will never be substituted for technology.
Start your conclusion with a linking phrase. Here are some examples:
- In conclusion
- To conclude
- To summarize
- Finally
- In a nutshell
- In general