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Band 6

Some people says that adverting is extremely successful at persuading us to buy things. Other people thinks that advertising is so common that we no longer to pay attention to it. Discuss both sides of view and give your own opinion.

#people #attention
Advertising is
one
 of the things that has become prevalent in our society
today
 and its all-encompassing nature has been
further
 exacerbated by our reliance on modern technology
today
. I do believe in the power it has when influencing
one
’s purchasing decisions.
However
, it is important that it must be done right to be able to unleash its full potential.
Firstly
, I will be looking into the aspects of advertising that has made it so powerful.
One
 thing that
advertisements
 benefit from
today
 is the internet. Many big technology companies
such
 as Google, Facebook and Amazon collect data from our browsing habits
such
 as the websites we visit, the items we click on and the duration we spend on a website.
This
 data is more commonly known as cookies. With
this
 data, they are able to create a personal profile for each individual and use that to personalise and tailor
advertisements
.
For
example
, if
one
 was shopping for handbags online, all they would see in the advertisement ecosystem would be handbags. It is
this
 nature of personalising
advertisements
 that
makes
Change the verb form
make
show examples
 them powerful as they make you more likely to buy things.
Furthermore
,
advertisements
 nowadays use a variety of techniques to elicit various emotions by depicting different situations and selling the upsides.
For
example
, a recent Heineken commercial capitalised on the Euro 2020 tournament to show a group of friends having fun while drinking Heineken and watching football to make more consumers interested in buying their beer over their competitors’. Another advertisement for diapers used a scene of a mother easily changing her baby’s diapers and heaving a sigh of relief using
this
 particular brand.
This
 would have made parents more likely to buy
this
 brand to reduce some of the stress they experience when taking care of a baby. These are just two aspects of advertising that have made it so powerful in influencing ones purchasing decisions
today
.
However
, when advertising is overdone and done in
a
Correct article usage
the
show examples
 wrong way, people no longer pay attention to it and may even boycott the product
that is
 being advertised. The important thing with advertising is that it has to be done with the correct frequency. Too few
ads
 may not result in the desired outcome of increasing purchases.
On the other hand
, too many
ads
 will shun people away.
One
such
example
 is advertising on the popular video-sharing platform, YouTube. Nowadays many videos have multiple
ads
 in the middle of the video and in many
cases
Add a comma
,cases
show examples
 these
ads
 cannot be skipped.
This
 results in viewers being unhappy with the
ads
 and creates a negative effect for the company as lesser people will buy their products.
Moreover
,
ads
 have to be properly placed for them to be effective. No
one
 wants a page full ad taking up their screen when they are reading news or browsing other websites. Another thing that advertisers have to keep in mind is designing the advertisement correctly.
Pepsi
 is a notable culprit for not designing
their
Correct pronoun usage
its
show examples
ads
 correctly.
One
such
example
 is an ad
few
Change the article
a few
show examples
 years ago where Kendall Jenner, a famous celebrity, handed a white police officer a can of
Pepsi
. The ad
also
 involved imagery of the Black Lives Matter movement where they were protesting police brutality. Wanting to promote a message of peace and unity,
Pepsi
instead
 faced a huge backlash as they were called out for trivialising the movement. More recently,
Pepsi
also
 suffered when Cristiano Ronaldo, the famous footballer, moved two bottles of
Pepsi
 away from the camera from their well-placed product placement spot during a press conference in the Euro 2020 tournament. Ronaldo moved the bottles as he did not want to promote
Pepsi
 to his fans, a product that he himself does not consume.
This
 action caused
Pepsi
 to lose approximately $4B USD in the stock market.
Thus
, when advertising is not done correctly, it has a negative effect on its success. All in all, I still believe that advertising is extremely successful in persuading us to buy things. When it is done correctly, like the company Apple
who
Correct pronoun usage
apply
show examples
has branded themselves and their products as meant for creatives and game changers, it has a lot of power.
Furthermore
, many companies like Google and
Today
 (the newspaper) sustain their search engine and newspaper respectively via
advertisements
. These instances give
advertisements
 the biggest endorsements and testament to
its
Correct pronoun usage
their
show examples
 success in influencing our purchasing decisions. For if they were not powerful, they would not be kept in use even
today
.
Submitted by akothary1 on

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Include an introduction and conclusion

A conclusion is essential for IELTS writing task 2. It is more important than most people realise. You will be penalised for missing a conclusion in your IELTS essay.

The easiest paragraph to write in an essay is the conclusion paragraph. This is because the paragraph mostly contains information that has already been presented in the essay – it is just the repetition of some information written in the introduction paragraph and supporting paragraphs.

The conclusion paragraph only has 3 sentences:

  • Summary
  • Restatement of thesis
  • Prediction or recommendation

Example:

To summarize, a robotic teacher does not have the necessary disciple to properly give instructions to students and actually works to retard the ability of a student to comprehend new lessons. Therefore, it is clear that the idea of running a classroom completely by a machine cannot be supported. After thorough analysis on this subject, it is predicted that the adverse effects of the debate over technology-driven teaching will always be greater than the positive effects, and because of this, classroom teachers will never be substituted for technology.

Start your conclusion with a linking phrase. Here are some examples:

  • In conclusion
  • To conclude
  • To summarize
  • Finally
  • In a nutshell
  • In general

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Topic Vocabulary:
  • persuade
  • promote
  • attract
  • influence
  • impact
  • consumerism
  • commercialism
  • market
  • product
  • brand
  • endorsement
  • manipulative
  • saturated
  • overwhelmed
  • repetitive
  • distracting
  • irrelevant
  • exaggerated
  • misleading
  • desensitized
What to do next:
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