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Writing Samples
Band 6.5

In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this ? Do you think it is a positive or negative development?

#businesses #emphasise #products #development
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Nowadays many companies argued that their products are unique compare to others in their advertisements for attracting more attention from consumers.
This
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 essay will elaborate on the negative and positive sides of
this
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 marketing.
First
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 of all, the public wants to use and buy something unique one, thereby companies that producing differing property on the market have the benefits for growing of selling. The
second
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 important statement is to compete in
this
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 modern changing market.
For instance
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, a manufacturer having a new different good is more desired and interested compare to others, the vivid example is “Apple” company whose
goods
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 are the most well-known around the world during decades.
On the other hand
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,
this
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 type of advertisement leads to increasing prices on
goods
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,
however
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, all of the characteristics described in businesses’ marketing are not always real.
Nevertheless
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, people want to get value for money so when they get low-quality
goods
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 they might get disappointed with the brands,
as a result
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, they will not trust
this
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 company again.
Consequently
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, businesses are losing a potential future client, so when they will produce new
goods
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 their sales will cut down. In my opinion, companies should public advertisements their products honestly and give proofs through certificates that the features of their products are authentic. To summarize, the unreal commercials have
an
Correct article usage
apply
show examples
only a short-time effect. Taking everything into account, businesses are using any type of marketing campaign. It is unfair to promote fake characteristics and deceive people;
therefore
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, I am convinced that business practices should be improved in relation to advertising campaigns.
Submitted by alinazhumartova on

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To get an excellent score in the IELTS Task 2 writing section, one of the easiest and most effective tips is structuring your writing in the most solid format. A great argument essay structure may be divided to four paragraphs, in which comprises of four sentences (excluding the conclusion paragraph, which comprises of three sentences).

For we to consider an essay structure a great one, it should be looking like this:

  • Paragraph 1 - Introduction
    • Sentence 1 - Background statement
    • Sentence 2 - Detailed background statement
    • Sentence 3 - Thesis
    • Sentence 4 - Outline sentence
  • Paragraph 2 - First supporting paragraph
    • Sentence 1 - Topic sentence
    • Sentence 2 - Example
    • Sentence 3 - Discussion
    • Sentence 4 - Conclusion
  • Paragraph 3 - Second supporting paragraph
    • Sentence 1 - Topic sentence
    • Sentence 2 - Example
    • Sentence 3 - Discussion
    • Sentence 4 - Conclusion
  • Paragraph 4 - Conclusion
    • Sentence 1 - Summary
    • Sentence 2 - Restatement of thesis
    • Sentence 3 - Prediction or recommendation

Our recommended essay structure above comprises of fifteen (15) sentences, which will make your essay approximately 250 to 275 words.

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Topic Vocabulary:
  • emphasise
  • advertising
  • products
  • innovation
  • competitive strategy
  • consumer dissatisfaction
  • value
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