In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive development or negative development?
Today, many companies are advertising their
products
by stressing the new development on it. This
strategy helps businesses to plant their brand into the customers’ heads and gain competition
in the market. I believe that this
strategy will encourage innovation and cooperation in the field of research.
Advertisement by different kinds of forms, digital or printed, is used by enterprises not only to introduce but also
to remind the consumers about their latest products
. By informing this
improvement frequently and continuously in television or newspaper to the market, it will embed the brand image of the products
into people’s memory. Samsung, a hi-tech telecommunication company from South Korea, has been advertising their newest smartphone and innovation that offers a different experience than previous editions has gained the users’ attention. Finally
, Samsung wins the competition
from low to high-end markets.
I believe that competition
due to advertising will bring positive vibes to market players to improve their products
and meet the buyers’ needs. Recently, many producers strengthen their research and development divisions to improve the features of their products
continually. Furthermore
, it will drive the companies to collaborate and give mutual benefit to higher-education institutions. Researchers have been working hard to innovate and create cheaper and more fruitful products
. To illustrate, cell-phone has been experiencing changes since it was found many years ago. Innovation has helped businesses to create mass products
. Initially
, it was only able to make a call and send texts but today it has changed our lives by providing many features from the internet, camera, and video calls beyond people’s expectations.
To sum up, marketing has contributed to creating competition
that leads to continuous improvement. It has positive impacts not only on businesses but also
on research centres and people’s well-being.Submitted by Vanda Majas on
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Use cohesive linking words accurately and appropriately
Linking words are very important in your essay.
To score effectively on your IELTS exam, you should make an effort to implement short concise sentences coupled with linking words.
Almost every sentence in your essay should have a linking word of some sort.
In fact, the only sentences that can omit linking words are your background sentence and thesis.
Linking word examples:
- firstly
- secondly
- thirdly
- in additional
- moreover
- also
- for example
- for instance
- therefore
- however
- although
- even though
- despite