Today, the high sales of popular consumer goods reflect the power of advertising and not the real needs of the society in which they are sold. To what extent do you agree or disagree?

#sales #consumer #goods #power #society

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These days, advertising is more popular among almost all companies to encourage individuals to buy their

products

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and services. It is said that many

people

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have been influenced by advertisements and

purchase

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goods without considering their true needs. I completely agree with

this

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opinion as advertisements are more aggressive today, and companies use celebrities to have more influence on

people

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Firstly

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, promoters advertise more aggressively these days. To do

this

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, they produce glamorous

commercials

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to advertise their so-called high-quality

products

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. In

this

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way,

people

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become more encouraged to buy the advertised

products

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without enough consideration of their feasible functions.

However

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, these gorgeous

products

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are usually not practical and spending on those are just wasting money. Recently, in my country, a food processor has been advertised all day long on both television and radio that seem to be very helpful and timesaving in the kitchen which is not according to friends of mine who have purchased it.

Additionally

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, many companies target young generations by using celebrities in their advertisements. Most youngsters have fragile minds and they consider their favourite actor or artist as their role models,

therefore

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these

commercials

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have a great influence on them and impulsively make them

purchase

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the product.

For example

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, the Gillette Company advertised one of its shaving

products

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featuring Ronaldo, a well-known athlete, to have more influence on young boys. According to the company,

this

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campaign was a real success among their target audience.

On the other hand

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, customers’ buying habit is undeniable. They allocate budgets to

purchase

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products

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according to their disposable income.

For instance

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, when

people

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want to buy a smartphone they usually compare different features, check customer comments and read expert reviews to make a wise decision.

As a result

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, no one can judge whether

people

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buy according to the

commercials

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or real needs. In conclusion, I agree that many individuals from young to adults become influenced by the

commercials

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and

purchase

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different

products

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even if they do not need those.

Submitted by katayonsaeb on Wed Aug 04 2021

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9
Linking words
meeting the goal of 7 or more
4
Word repetition
meeting the goal of 3 or fewer
0
Grammar mistakes
detected issues

0123456789.0505

Overall Band Score

Coherence and Cohesion: 9.0

Logical structure

Introduction & conclusion present

Supported main points

Accurate linking words

Variety in linking words

Lexical resource: 6.0

Varied vocabulary

Accurate spelling & word formation

Grammatical Range: 9.0

Mix of complex & simple sentences

Clear and correct grammar

Task Achievement: 9.0

Complete response

Clear & comprehensive ideas

Relevant & specific examples

Appropriate word count

4 paragraphs

328 words

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Topic Vocabulary:

consumer behavior
perceived need
lifestyle aspirations
brand image
prestige
psychological techniques
scarcity
social proof
celebrity endorsements
technological advancements
product innovations
emerging consumer needs

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Today, the high sales of popular consumer goods reflect the power of advertising and not the real needs of the society in which they are sold. To what extent do you agree or disagree?

Many people are becoming fat.What is the main reason .How can it be solved

Should the international community do more to tackle the threat of global warming? Give reasons for your answer and include any relevant examples from your own knowledge or experience.

Discuss both views: some people believe family influences the children’ development; however, some argue that other influences (movie, music, friends…) more affect children.

Nowadays many people choose to be self-employed, rather than to work for a company or organization. Why might this be the case? What could be the disadvantages of being self-employed?