Today, the high sales of popular consumer goods reflect the power of advertising and not the real needs of the society in which they are sold. To what extent do you agree or disagree?

These days, advertising is more popular among almost all companies to encourage individuals to buy their

products

and services. It is said that many

people

have been influenced by advertisements and

purchase

goods without considering their true needs. I completely agree with

this

opinion as advertisements are more aggressive today, and companies use celebrities to have more influence on

people

.

Firstly

, promoters advertise more aggressively these days. To do

this

, they produce glamorous

commercials

to advertise their so-called high-quality

products

. In

this

way,

people

become more encouraged to buy the advertised

products

without enough consideration of their feasible functions.

However

, these gorgeous

products

are usually not practical and spending on those are just wasting money. Recently, in my country, a food processor has been advertised all day long on both television and radio that seem to be very helpful and timesaving in the kitchen which is not according to friends of mine who have purchased it.

Additionally

, many companies target young generations by using celebrities in their advertisements. Most youngsters have fragile minds and they consider their favourite actor or artist as their role models,

therefore

these

commercials

have a great influence on them and impulsively make them

purchase

the product.

For example

, the Gillette Company advertised one of its shaving

products

featuring Ronaldo, a well-known athlete, to have more influence on young boys. According to the company,

this

campaign was a real success among their target audience.

On the other hand

, customers’ buying habit is undeniable. They allocate budgets to

purchase

products

according to their disposable income.

For instance

, when

people

want to buy a smartphone they usually compare different features, check customer comments and read expert reviews to make a wise decision.

As a result

, no one can judge whether

people

buy according to the

commercials

or real needs. In conclusion, I agree that many individuals from young to adults become influenced by the

commercials

and

purchase

different

products

even if they do not need those.