More and more people want to buy famous brands with clothes, cars and other items. What are the reasons? Do you think it is a positive or negative development?

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People pay attention to the company that made the product when making a buying decision. In recent times, an increasing number of individuals are choosing to buy
items
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from brand-name stores.
This
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is due to the
quality
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of the
products
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and the media representation and I believe it could lead to some negative consequences in the
market
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. The
first
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reason behind the increase in people purchasing brand-name
items
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is the high
quality
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that they offer. Because of the popularity of the well-known businesses, their
products
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have greater functions and use greater materials, which even increases their reputation, resulting in higher sales. Another point to consider is the influence of the media. Most famous brands strive to take every opportunity to promote their
products
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through endorsements, product placement and advertising.
This
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creates higher visibility,
thus
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increasing their chances of being remembered. Nike,
for instance
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, is a well-known sports brand and it actively advertises its high-
quality
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sports gear through sponsorships with athletes
such
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as Naomi Osaka. With regard to the effects
this
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trend has on society, I think it is mostly negative as it hinders the
market
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from growing in a healthy way. The excessive popularity of brand-name
items
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would lead to other
quality
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products
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from infamous businesses being overlooked.
Furthermore
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, it would drive up the price of popular
items
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. These would give an unfair advantage to brand-name companies, leading to an unhealthy economy that exploits consumers.
For example
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, the international vehicle
market
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is currently predominated by a few companies
such
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as Honda and Subaru, making it difficult for other manufacturers to enter the
market
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. In conclusion, there are several reasons behind the rise in people in favour of famous brands in terms of the
quality
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of the
items
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and the way they are presented to the public. I feel that
this
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has an adverse impact on the economy and
therefore
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individuals should be aware of other options before making a decision to purchase a product.
Submitted by a170077n on

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Topic Vocabulary:
  • Conspicuous consumption
  • Brand loyalty
  • Elitism
  • Marketing strategies
  • Consumer psychology
  • Purchase behavior
  • Economic stratification
  • Sustainability
  • Luxury goods
  • Peer influence
  • Global marketing
  • Brand equity
  • Materialistic values
  • Status symbol
  • Quality perception
  • Investment piece
  • Influencer culture
  • Exclusivity
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