More and more people want to buy famous brands with clothes, cars and other items. What are the reasons? Do you think it is a positive or negative development?

People pay attention to the company that made the product when making a buying decision. In recent times, an increasing number of individuals are choosing to buy

items

from brand-name stores.

This

is due to the

quality

of the

products

and the media representation and I believe it could lead to some negative consequences in the

market

. The

first

reason behind the increase in people purchasing brand-name

items

is the high

quality

that they offer. Because of the popularity of the well-known businesses, their

products

have greater functions and use greater materials, which even increases their reputation, resulting in higher sales. Another point to consider is the influence of the media. Most famous brands strive to take every opportunity to promote their

products

through endorsements, product placement and advertising.

This

creates higher visibility,

thus

increasing their chances of being remembered. Nike,

for instance

, is a well-known sports brand and it actively advertises its high-

quality

sports gear through sponsorships with athletes

such

as Naomi Osaka. With regard to the effects

this

trend has on society, I think it is mostly negative as it hinders the

market

from growing in a healthy way. The excessive popularity of brand-name

items

would lead to other

quality

products

from infamous businesses being overlooked.

Furthermore

, it would drive up the price of popular

items

. These would give an unfair advantage to brand-name companies, leading to an unhealthy economy that exploits consumers.

For example

, the international vehicle

market

is currently predominated by a few companies

such

as Honda and Subaru, making it difficult for other manufacturers to enter the

market

. In conclusion, there are several reasons behind the rise in people in favour of famous brands in terms of the

quality

of the

items

and the way they are presented to the public. I feel that

this

has an adverse impact on the economy and

therefore

individuals should be aware of other options before making a decision to purchase a product.