In their advertising, businesses nowadays usually emphasize that their products are new in some way. Why is this? Do you think it is positive or negative development?

Today, almost all companies have advertised their
products
as an “it is entirely changed and developed”.
This
phenomenon is created by two main causes and I think it may be a positive
development
.
This
essay will demonstrate why
this
phenomenon is existed and argue some positive developments. Perhaps, the major reason for
this
advertisement is that the world has been globalized rapidly and every countries’ businesses compete for each other freely, and customers have a lot of
products
they choose.
This
means that companies try to differentiate their
products
from another same kind of
products
and attract customers by new features of the
products
.
Moreover
, the customers and clients always seek and interest in new ones because of our psychological specificities. We are attracted, especially women, by strange new things, and
also
we are bored with the same things for using long period. The Times recently reported that the average ageing of the commodity goods would be 18 months and costumers tend to want other different ones. So the corporations try to emphasize their
products
’ changes. It seems to me that
this
development
contributes to good habitat for people and people tend to change and develop something
at
Change preposition
to
show examples
some extent. Our continuous habit of looking for something new leads to more and more
development
in all sectors.
In other words
, our innovative nature is a unique factor for
this
modern developed world.
For example
, famous vehicle brands
such
as Ford, Toyota, and Tesla are developing continuously and
this
tremendously affects our life positively. In summary, many businesses try to introduce a new side of their goods because of force competitive and human nature
behavior
Change the spelling
behaviour
show examples
.
This
development
might bring smash-hit in
human
Add an article
the human
show examples
world.
Submitted by alexstudyin on

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Use cohesive linking words accurately and appropriately

Linking words are very important in your essay.

To score effectively on your IELTS exam, you should make an effort to implement short concise sentences coupled with linking words.

Almost every sentence in your essay should have a linking word of some sort.

In fact, the only sentences that can omit linking words are your background sentence and thesis.

Linking word examples:

  • firstly
  • secondly
  • thirdly
  • in additional
  • moreover
  • also
  • for example
  • for instance
  • therefore
  • however
  • although
  • even though
  • despite

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Topic Vocabulary:
  • Innovation
  • Fast-paced
  • Distinguishing
  • Psychological aspect
  • Inherently
  • Perceived
  • Continuous improvement
  • Revolutionary
  • Feasible
  • Throwaway culture
  • Undervalue
  • Longevity
  • Obscure
  • Novelty
  • Unsatisfactory
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