In their advertising, business nowadays usually emphasize that their products are new in some way. Why is this? Do you think it is a positive or negative development?

There is no

such

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a time in history that the media and entertainment have become so prevailing among

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as it is today, and they have almost become

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of the most important carriers of all types of commerce. Goods and services may still be well-known without any promotion in the past but now, since there are too many of them, advertising becomes the

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-and-only if any

businesses

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want themselves to thrive in the market. But what is funny is that, if you take a good look at all the advertisements, you may wonder why almost all brands or manufacturers emphasize that their

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are new in some

way

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. Here comes the reason; it is human nature that forces all advertisers to form

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impression (sometimes the illusion) on their potential customers. If we put it in terms of economics, we may find out the phenomenon termed “diminishing marginal utility”, that

people

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are hard-wired to become less satisfied with what they possess after a while even if there is nothing wrong with the latter. That means, no matter how good and how durable a product is,

people

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may reduce their obsession with their properties after a period of use and would desire a substitute if they had a chance to see

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.

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one

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may not be better than the

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, but it has to be new since it is meant to satisfy

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's demand for freshness.

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is good news to

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, as they may find the perfect

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to sell their goods by fetching

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psychology, and the

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is to focus on innovation. If innovation is hard, it may work for

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to “zoom in” on the subtle, insignificant new things of their

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through advertising. That seems a cost-and-time-efficient

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to increase their sales. Like most things, I would believe

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phenomenon is neither too good nor bad; the truth lies somewhere in the middle. Some may worry that

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too much emphasis on “new”

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is the culprit behind the high level of consumerism, and that may lead to a large amount of waste, since

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may throw away their still in-use

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and chase for the excitement of owning a new

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.

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, the take-home message is that consumerism happens anyway, determined by multiple factors

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as the booming of industrialization or consumer desires, among which advertising is just

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on the surface.

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, it seems persuasive for some to reckon that

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trend may

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force companies to innovate, since they may not forever fool their consumers, but

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need at least make something new to convince the market. But knowing that our human being as a whole is greedy and indolent inside,

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is

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unlikely to happen. Rather than true innovations,

businesses

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may wind up building a more attractive promotion system, exaggerating every subtlety they have changed but improve some, say, parameters at most. In conclusion, I would believe that it is the recognition of human nature that makes

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focus on advertising how “new” their

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are, and

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is just a normal trend.

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of believing the mere speculations, we’d better wait and see what is going

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in the future.