In their advertising, businesses nowadays usually emphasize that their products are new in some way. Why is this? Do you think it is a positive or negative development?

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These days it has become mandatory to advertise various products that are released by enterprises. Adverts have become a creative outlet and have introduced different forms of launching the merchandise to the crowd.
This
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has a huge impact on the consumer which helps them make the right decision to choose the appropriate deal.
This
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essay will outline the positives of these recent developments and
also
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highlight a few of the demerits that have a negligible effect on
this
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development.
However
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, I believe that
this
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medium of publicity is required for the general masses to gain knowledge of the vast amount of commodity
that is
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being manufactured.
To begin
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with, advertisements have become popular over the past few decades. People are aware of the things that are launched through social media platforms and other networking sites.
This
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makes sure that it grabs the attention of the general population and provides necessary information about the merch. There are
also
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trial groups that are initiated by the business groups, these groups focus on trying out the product and rating them based on their experience.
For instance
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, there are various gaming programs that have beta players who play the entire game before it is launched , their experience is used for marketing purposes.
Therefore
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, gamers all over the world get a preview of the content which helps them to decide the worth and their willingness to buy.
However
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, certain companies try to cover up their negatives by only showing the positive side of the product.
This
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has become a trend where many cosmetic products that have ill effects on the skin, focuses less on their harmful side and shows how it enhances the skin colour.
Similarly
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, food products that have a certain amount of substances that are unhealthy are never mentioned in the advertisements.
For example
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, Maggie had ingredients that were harmful to ingest, but that was a complete secret until it was brought up in court, which led to a huge crisis for the brand. To summarise, the positives of advertisement do outweigh the negatives, as we can clearly see that people rely on these descriptions to make choices . The adverts should make it a point to clearly state the truth, so that , consumers are not blindsided by them.
Submitted by miannsajo on

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Topic Vocabulary:
  • Innovation
  • Fast-paced
  • Distinguishing
  • Psychological aspect
  • Inherently
  • Perceived
  • Continuous improvement
  • Revolutionary
  • Feasible
  • Throwaway culture
  • Undervalue
  • Longevity
  • Obscure
  • Novelty
  • Unsatisfactory
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